Casillo · 2 hours ago
New Business Development Manager, USA – Molino Casillo
Casillo is hiring a New Business Development Manager to accelerate the U.S. growth of Molino Casillo flours in Foodservice, focusing on premium pizzerias and Italian restaurants. The role involves commercial ownership with responsibilities including pipeline creation, account acquisition, and culinary enablement to drive profitable territory growth.
Responsibilities
Own an annual territory plan with targets for new account opens, revenue, volume, margin, and repeat purchase
Build and manage a qualified pipeline through prospecting, outreach, meeting-setting, and structured follow-up
Lead the sales process end-to-end: discovery, proposal, sampling plan, trial management, conversion, negotiation, and close
Manage pricing and terms within policy to protect margin while winning sustainable business
Forecast accurately (weekly/monthly), surface risks early, and execute recovery plans
Direct field execution with broker teams and importer/distributor reps to drive placements, sell-through, and reorder momentum
Establish joint business plans: target account lists, call cadence, activation goals, and conversion milestones
Train partner teams on positioning, differentiation, objection handling, sampling strategy, and demo cadence
Ensure operational readiness: samples, materials, inventory visibility, and clean handoffs from trial to reorder
Build relationships with owners, GMs, chefs, pizzaioli, and purchasing decision-makers
Win initial placements and convert them into repeat ordering through structured reorder programs and operator support
Expand within accounts: additional SKUs, multiple locations, and broader menu applications
Coordinate onboarding so kitchens adopt the product with minimal operational friction
Deliver credible flour performance demonstrations aligned to operator needs and account decision criteria
Run pizza and fresh pasta sessions and tastings that translate product attributes into operator value: consistency, workflow, yield, and finished quality
Troubleshoot on-site issues (process, fermentation timing, oven constraints, storage, workflow) and implement practical fixes
Build and standardize demo and training playbooks to improve partner effectiveness and conversion rates
Maintain timely CRM updates: accounts visited, demos executed, opportunities, next steps, and expected close dates
Report weekly on pipeline health, conversion progress, reorder indicators, and partner activity
Capture market intelligence: competitor brands, pricing, promotions, distributor dynamics, and emerging trends
Represent Casillo and Molino Casillo at trade shows and relevant industry events
Support selective culinary events only when they directly contribute to pipeline creation, conversion, or retention
Qualification
Required
Authorized to work in the United States; currently based on the U.S. East Coast
5+ years B2B sales/business development experience in Foodservice (or closely related) with proven quota performance
Demonstrated ability to sell through brokers and importer/distributor networks, including joint planning and field execution
Proven culinary capability: able to run pizza and fresh pasta demonstrations and solve real-kitchen performance issues in real time (hands-on experience, formal training, or demonstrable technical mastery)
Strong commercial fundamentals: pipeline building, negotiation, forecasting, and disciplined CRM usage
High travel tolerance; ability to execute independently with consistent field cadence
Valid driver's license
Fluent English required
Preferred
Italian/English bilingual strongly preferred
Company
Casillo
The Casillo Group is a food company focused on wheat processing and distribution.
Funding
Current Stage
Growth StageCompany data provided by crunchbase