F5 · 3 hours ago
Director, Digital Marketing Programs
United States
Full-time
Remote
Director/Executive
$173K/yr - $259K/yr
10+ years expF5 is a company dedicated to enhancing the digital world, focusing on cybersecurity and customer experience. The Director, Digital Marketing Programs will lead the strategy and execution of marketing programs in North America, aiming to drive pipeline creation and revenue growth through digital marketing initiatives.
Consumer ElectronicsSaaSSecurityVirtualization
Responsibilities
Lead the vision, priorities, and operational model of the North America Regional Demand Centre with a digital-first mindset
Define marketing strategies that combine digital, paid media, and account-based motions to drive pipeline
Partner with channel, field marketing & sales leadership as well as corporate teams (including industry and integrated marketing, PMM) to ensure strategies and programs are defined, adapted, and executed in ways that support account engagement, customer acquisition, and revenue outcomes relevant for the NAMER region
Define and report KPIs including digital engagement, MQLs, meetings, opportunities, and influenced revenue
Evaluate omni-channel campaign performance and share insights with leadership to drive optimization
Build a culture of data-driven decision-making within the marketing team with a focus on continuous funnel optimization. This includes partnering with BDRs and sales on feedback loops for lead quality, and adapting campaigns to improve conversion across every stage of the funnel
Lead, coach, and inspire a team of marketers across digital, campaign strategy, and operations
Foster innovation by encouraging new approaches in digital, creative, and omni-channel demand generation
Provide continuous development opportunities for team members to grow as digital-first marketers
Qualification
Required
Bachelor's degree in Business, Marketing, or related field required
10+ years of B2B marketing experience, with strong emphasis on digital marketing and demand generation
Proven success leading omni-channel campaigns and digital strategies that delivered measurable pipeline
Experience managing multi-functional marketing teams (digital, field, creative, operations)
Deep understanding of digital platforms, paid media, marketing automation (Marketo), and CRM (Salesforce)
Leadership experience developing high-performing marketing teams
Expertise in digital strategy, SEM, paid media, and social
Excellent collaboration and relationship-building across marketing, sales, and product teams
Strong analytical skills with the ability to translate digital metrics into business insights
Exceptional communication and presentation skills for executives and stakeholders
Preferred
MBA preferred
Knowledge of enterprise IT solutions (security, networking, cloud, SaaS) is preferred
Benefits
Incentive compensation
Bonus
Restricted stock units
Benefits
Company
F5 is a multi-cloud application services and security company that specializes in application security, performance, and delivery.
5001-10000 employees
H1B Sponsorship
F5 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (155)
2024 (110)
2023 (211)
2022 (194)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Elliott Management Corp.
2020-11-08Post Ipo Equity
1999-06-04IPO
1998-09-24Series Unknown
Leadership Team
François Locoh-Donou
President and CEO
Mohan Veloo
Chief Technology Officer - Asia Pacific, China & Japan
Recent News
Business Wire
2026-01-16
2026-01-15
2025-12-24
Company data provided by crunchbase