AstraZeneca · 2 hours ago
Senior Marketing Manager - Breast Cancer Tumor Strategy
US - Gaithersburg - MD
Full-time
Hybrid
Mid, Senior Level
$151K/yr - $226K/yr
3+ years expAstraZeneca is a leading pharmaceutical company dedicated to making an impact in the oncology field. The Senior Marketing Manager will lead strategic and tactical marketing efforts across the US breast cancer franchise, collaborating with various teams to develop integrated marketing strategies and manage initiatives.
BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
Responsibilities
Develop and implement integrated marketing strategies, identify market opportunities, analyze competitive landscapes, and create customer-centric plans
Lead digital initiatives (SEO, SEM, social media, website content) and optimize campaigns across platforms
Partner with Sales, Medical Affairs, Regulatory, Legal, and external agencies to align efforts and execute initiatives
Manage budget and associated AZ processes
Lead field input and engagement to inform promotional messaging, tools, and resources
Coordinate with OTD to support field training needs (e.g. RTS, ONX, national meeting)
Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners
Manage partner agency relationships, workflow and related project budgets – including timely operations (e.g. POs, invoices, etc.)
Qualification
Required
Bachelor's Degree in relevant field
3 years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Preferred
Prior in-line oncology marketing experience
MBA in relevant field
Oncology, rare disease, or specialty care experience highly preferred
Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Familiarity with the breast cancer landscape, treatments, and patient journeys
Benefits
Short-term incentive bonus opportunity
Equity-based long-term incentive program (salaried roles)
Retirement contribution (hourly roles)
Commission payment eligibility (sales roles)
Qualified retirement program [401(k) plan]
Paid vacation and holidays
Paid leaves
Health benefits including medical, prescription drug, dental, and vision coverage
Company
AstraZeneca
AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.26B2024-07-30Post Ipo Debt· $1.51B
2023-02-28Post Ipo Debt· $2.25B
2023-02-24Post Ipo Debt· $1.5B
Leadership Team
Pascal Soriot
Chief Executive Officer
Aradhana Sarin
Group CFO and Executive Director
Recent News
2026-01-23
Pharma Letter
2026-01-22
Company data provided by crunchbase