Verisk · 2 hours ago
Manager | Integrated Marketing
Jersey City, NJ, United States
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$125K/yr - $135K/yr
8+ years expVerisk is a leading data analytics and technology partner to the global insurance industry. The Integrated Marketing Manager will lead the development and execution of data-driven multi-channel marketing campaigns to enhance brand awareness and generate sales leads.
AnalyticsFinancial ServicesHealth CareInformation ServicesInsurancePublic RelationsRisk Management
Responsibilities
Develop and lead multi-channel marketing strategies that define target markets, set measurable goals, and guide execution across campaigns. Manage budgets, track results, and adjust the mix of channels and tactics based on performance data to maximize impact
Guide product positioning by analyzing market situations and turning insights into clear messages that highlight product value. Work with product teams to develop plans that connect products to customer needs and market opportunities
Create and lead messaging strategies that connect with customers across digital, social, and event channels. Build campaign briefs and messaging guides, develop product-level messaging, and adapt content so it resonates with different audiences and works across multiple formats
Manage end-to-end campaign development, from planning through performance tracking and post-campaign analysis. Lead the creation of integrated marketing campaigns across channels, maintain the messaging calendar, and work with product, sales, and analytics teams to refine strategies and identify growth opportunities
Lead detailed market and competitor research to help guide important business decisions. Turn data and insights into clear recommendations that support product plans, marketing strategies, and long-term growth
Lead improvements to the customer journey by looking at all key touchpoints and finding ways to make the experience better. Keep buyer personas accurate and easy to use, and complete brand assessments using customer and market feedback to guide business actions
Develop and deliver sales enablement strategies that align with buyer needs and go-to-market priorities. Collaborate closely with Sales, Product and key Marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities
Measure campaign performance, ROI, and overall impact. Define key marketing metrics, build reports, and evaluate outcomes after campaigns and events to provide insights that guide future strategy
Drive the development and execution of thought leadership programs that align with brand strategy, market trends, and audience needs. Lead the creation of content briefs and messaging frameworks, working with subject matter experts and creative teams to produce impactful content that strengthens brand visibility and credibility across channels
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
8+ years of strategic marketing and/or integrated marketing management experience
Extensive knowledge of marketing strategy across multiple channels
Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions
Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management
Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables
Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels
Detail-oriented with strong analytical and business problem-solving skills
Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts
Ability to rapidly prioritize and respond to changing business needs and external market dynamics
Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week
Preferred
Innovative and creative thinker: pioneer who embraces bold ideas
Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
“Let's go” attitude: optimist, contagious enthusiast, sees the upside
Accountability matters: drives for results as coach and team player; bias to outcomes
Exhibits aptitude: always learning and growing; constantly attempts new experiences
Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
Grit: passionate, self-directed, and motivated; demonstrates endurance
Benefits
Health Insurance
A Retirement Plan
Disability benefits
A Paid Time Off program
Company
Verisk
Verisk Analytics is a data analytics and risk assessment firm for the insurance sector.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-08-07Post Ipo Debt· $1.5B
2024-05-21Post Ipo Debt· $400M
2023-03-03Post Ipo Debt· $500M
Leadership Team
Lee Shavel
President and Chief Executive Officer
Eli Schwarz
Chief Strategy Officer @ Verisk Marketing Solutions
Recent News
Beinsure - Insurance, Reinsurance, InsurTech Insights
2026-01-14
Beinsure - Insurance, Reinsurance, InsurTech Insights
2026-01-14
Company data provided by crunchbase