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Jones Road Beauty · 8 hours ago

Senior Manager of Retail and Experiential Marketing

Montclair, NJ

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

8+ years exp

Jones Road Beauty is a company founded by makeup artist Bobbi Brown focused on creating better beauty products. They are seeking a Senior Manager of Retail and Experiential Marketing to develop and execute innovative marketing strategies that enhance brand discovery and community engagement across retail locations.

Consumer Goods

Responsibilities

Develop and execute national sampling strategy and programming to maximize product discovery and trial

Create and manage a disruptive event strategy that generates buzz and drives brand awareness

Support product launches with compelling in-real-life executions that bring our products to market in memorable ways

Build 360-degree marketing playbooks for retail, including local social media, email, and geo-targeted digital advertising

Concept, plan, and support execution of monthly in-store event programming, from masterclasses with lead makeup artists to community collaborations and influencer experiences

Collaborate as primary liaison between Corporate Marketing and Retail Field teams, ensuring store managers have the tools and assets needed for successful campaign execution

Lead comprehensive marketing launch strategies for new store openings, ensuring high-impact opening weeks and sustained post-launch momentum

Liaise with shopping center marketing teams to ensure seamless communication and execution

Define, track, and report on KPIs for retail marketing efforts, including door counts, event ROI, and impact on total sales performance

Qualification

Retail marketingExperiential marketingMarketing strategy developmentEvent managementCross-functional collaborationAgency experienceBachelor's degreeCommunication skillsAdaptability

Required

8-10 years of marketing experience with proven success in retail marketing and experiential activations

Exceptional communication skills with ability to influence and align cross-functional stakeholders

Proven ability to manage complexity with ease and adapt quickly to changing priorities

Track record of developing scalable experiential marketing programs and regional marketing playbooks

Preferred

Agency experience welcomed, with preference for startup environment experience

Bachelor's degree preferred

Company

Jones Road Beauty

Jones Road Beauty is a consumer goods industry.

Founded in 2020

Montclair, New Jersey, USA

11-50 employees

https://jonesroadbeauty.com/

Funding

Current Stage

Early Stage

Leadership Team

Cody Plofker

Chief Executive Officer

Steve Plofker

Co-Owner

Recent News

Business Insider

'Layers are dumb': Bobbi Brown doesn't believe in hiring too many consultants

2025-11-24

Business Insider

Bobbi Brown shares the aftermath of leaving her brand: 'My neighbors came over and I drank tequila with them.'

2025-11-21

NYT > Business

Bobbi Brown’s Beauty Comeback

2025-09-15

Company data provided by crunchbase