National Geographic Society · 8 hours ago
Vice President, Business Strategy and Performance
Washington, DC
Full-time
Onsite
Director/Executive
$247K/yr - $260K/yr
15+ years expThe National Geographic Society is a renowned organization focused on exploration and education. They are seeking a Vice President of Business Strategy and Performance to oversee the master P&L for the Museum, ensuring revenue targets are met and leading business analytics for all Campus & Experiences teams.
Non ProfitSocial ImpactWildlife Conservation
No H1B
U.S. Citizen Only
Responsibilities
Establish business strategy for Museum ticket sales, including ticket pricing, dynamic pricing, associated discounts, and affordable access program
Develop & implement ticket sales and attendance maximization strategy, collaborating with Marketing, Membership, Tours, and Group Sales to achieve goals
Lead, coordinate, validate, and challenge the work of business owners in Group Sales, Food and Beverage, Retail, Event Rental, Public Programming, Tours, and other revenue streams to ensure developed strategies, prices, and targets are aggressive, achievable, and aligned with the brand
Collaborate with Advancement to develop and recommend Museum Membership benefits, pricing, and reporting
Develop and implement cross-selling opportunities among the revenue streams
Own and refine the proforma and then the operating P&L for all Museum revenue and expenses, partnering with the revenue and business leaders, Operations, Exhibitions, Public Programming, Advancement, IT, Finance, HR, and Legal
Recommend Museum revenue targets and expense budgets annually, aiming for overall profitability; accountable for division performance against approved annual targets and deliver bottom line budgeted net revenue
Oversee Campus & Experiences Marketing team, ensuring each business’s marketing strategy aligns with goals and maximizes revenue and reach
Builds strong partnerships with NGS central Marketing team and Advancement Marketing team, with clear roles, responsibilities, and lines of communication
Identify under-reached audiences that the Museum and other businesses; develop and execute strategies to address gaps
Collaborate with Advancement and business leads to support sponsorship sales through ideation, strategy, and asset development
Establish internal standards of reporting, including KPIs and dashboards; to track and measure outcomes
Analyze museum data post-opening to; identify and implement improvements to pricing, operating hours, discounts, expenses, etc
Identify and implement new revenue streams for the Museum and revenue-generating businesses
Establish and oversee reporting cadence and necessary audits of concessionaire and other vendors
Oversee sales coordination across NGS teams who are focused on revenue generation
Build a strong team culture, focused on creativity, teamwork, innovation, and in service of the overall National Geographic mission
Ensure department is integrated into the broader Campus & Experiences division
Partner with the VP of Operations to establish, track, and exceed targets on NPS scores and online reviews; develop and support a culture of customer service, collaboration, and excellence
Qualification
Required
Bachelor's degree required; Advanced degree preferred
7+ years of management experience with 15+ years' experience in marketing, business strategy, and business analysis
Deep understanding of the tourism, ticketed experiences, museums, events, and hospitality industries, with knowledge of current trends
Proven success in creating and executing business strategies, launching new revenue streams, and achieving gross and net revenue goals
Experience overseeing marketing for revenue-generating businesses and driving revenue, particularly in the D.C. Market
Skilled at building and leading teams, specifically through significant periods of change, growth, and multi-phase projects with shifting priorities
Demonstrated ability to establish strong internal & and external partnerships, and to engage effectively with senior executives, talent, and other high-level stakeholders
Strategic thinker with sound judgment, excellent written and verbal communication, and a customer-focused mindset
Thrives in a fast-paced, multi-phase project environment with shifting priorities, and delivering results under pressure
Willingness to work nights and weekends as needed and be on call 7 days per week
Preferred
Deep understanding of the museum industry and typical revenue models for museums
Past experience working with National Geographic Explorers
Understanding of and passion for National Geographic Society's mission
Proficiency in both the Microsoft Office suite and Google Workspace tools
Benefits
Medical, dental, and vision insurance
Engaging and comprehensive wellness program
401(k) retirement savings plan with matching contributions after 6 months of employment
Flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave
12 paid holidays and a paid winter break between December 25 and 31 (May not apply to all roles that are required to work during high volume seasons or essential workers. Please check with the hiring manager for confirmation.)
Paid parental leave
Adoption and surrogacy expense reimbursement
Fertility benefits
Learning and development opportunities
Lifestyle Spending Account
Pet adoption assistance and insurance
Pre-tax transportation benefits with a generous employer subsidy
Employer-paid life insurance and disability benefit
A variety of National Geographic discounts and perks
Company
National Geographic Society
National Geographic Society has funded the best and brightest individuals dedicated to scientific discovery and understanding of our world.
Founded in 1888Washington, District of Columbia, USA
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$3.5MKey Investors
Principal FoundationAlfred P. Sloan Foundation
2025-11-12Grant· $0.5M
2012-01-01Grant· $1.5M
2008-01-01Grant· $1.5M
Leadership Team
Jill Tiefenthaler
Chief Executive Officer
Caroline Tippett
Vice President of Institutional Partnerships
Recent News
2026-01-20
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