MDVIP · 14 hours ago
Director, Practice Marketing
Boca Raton, FL
Full-time
Hybrid
Director/Executive
8+ years expMDVIP is a national leader in personalized healthcare, empowering members to achieve their health and wellness goals. The Director of Practice Marketing owns the member growth strategy to accelerate member sales across the network of practices, developing and implementing impactful localized marketing campaigns.
Health CareMedical
Responsibilities
Develop and lead member growth strategies across our network of primary care practices, developing differentiated approaches based on market dynamics, practice maturity, and competitive landscape
Lead and mentor a team of campaign managers, instituting project management and automation tools to effectively deliver on growth goals
Define scalable new practice opening campaign playbooks that enable consistent execution while allowing for local market customization
Analyze local market dynamics, practice characteristics, and trends to inform targeting and messaging
Establish KPIs and dashboards to measure practice lead volume and conversion rates across segments and marketing channels to share with stakeholders and leadership
Manage marketing budgets to optimize return on investment and resource allocation across practices
Partner with Brand Marketing, Operations, and Sales teams to align growth strategies with organizational priorities
Qualification
Required
Bachelor's Degree
Eight (8) years of experience in strategy, analytics, or growth marketing roles
Three (3) years of leadership experience
Background in management consulting, category management, or in analytical leadership roles at high-growth companies
Experience developing and implementing strategies that drive measurable business results
Preferred
MBA Degree
Knowledge of field or local marketing strategies across a large network of franchises, retail locations, etc
Familiarity with healthcare compliance and regulatory considerations in marketing
Benefits
Health, dental, vision insurance, and retirement plans.
Access to ongoing training and leadership development programs.
Company
MDVIP
MDVIP was founded as an alternative to a primary healthcare system characterized by long wait times and overextended physicians.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-08-19Acquired
2004-12-23Private Equity
Leadership Team
J
John Kane
Chief Technology Officer
J
Jessica Jacobs
Chief Marketing Officer
Recent News
Company data provided by crunchbase