Duft Watterson · 9 hours ago
Performance Media Specialist
Boise, ID
Full-time
Onsite
Entry, Mid Level
2+ years expDuft Watterson is a full-service marketing agency headquartered in Boise, and they are seeking a Performance Media Specialist to join their media team. The role involves managing performance media campaigns, maintaining analytics dashboards, implementing conversion tracking strategies, and supporting SEO initiatives across multiple client accounts.
Brand MarketingEmail MarketingMotion CaptureWeb DesignWeb Development
Responsibilities
Manage paid search (SEM) campaigns across multiple client accounts and platforms (e.g., Google Ads, Microsoft Ads), including research, build, optimization, budgeting and performance monitoring
Manage and maintain our marketing analytics platform, and its associated data warehouses, ensuring paid media data extractions and mappings operate correctly
Build, maintain and analyze paid media dashboards and visualizations across single channels and cross-channel platforms for all clients, highlighting key metrics, trends and actionable insights while ensuring data consistency and accuracy
Create, implement and maintain conversion tracking in-platform and via GA4 and Google Tag Manager to support campaign performance and optimization
Assist in the development and refinement of client tracking and attribution strategies to improve data quality and support campaign performance
Monitor, track and analyze campaign, website and audience performance across paid media channels to identify trends, deviations and opportunities and provide recommendations to optimize results
Provide clear insights and recommendations to media buyers to improve performance, including targeting adjustments, budget allocation and creative testing
Collaborate closely with media and digital teams to ensure tracking, measurement and campaign performance goals are aligned
Support SEO efforts by assisting with audits, implementing on-page optimizations, monitoring performance and conducting keyword research, competitive analysis and content gap analysis
Qualification
Required
Bachelor's degree or equivalent experience in marketing, advertising, communications or a related field
2–4 years of experience managing paid advertising campaigns, either in-house or at an agency
Proficiency with paid media platforms, including Google Ads and Microsoft Ads
Experience with web analytics and tracking tools, including Google Analytics, Google Tag Manager and marketing analytics platforms such as Improvado, Supermetrics, Adversity, Funnel.io or similar
Experience with keyword research tools, such as SEMRush or similar platforms
Strong skills in spreadsheets, including Microsoft Excel and Google Sheets, for reporting and analysis
Excellent attention to detail and critical thinking, with the ability to analyze data and identify trends
Ability to manage multiple projects simultaneously in a fast-paced environment
Eagerness to learn new tools, platforms and marketing strategies, and to deepen expertise in areas you already know
Preferred
Experience with paid social channels is a plus
Experience with DSPs and programmatic media buying is a plus
Company
Duft Watterson
Duft Watterson offers web designs, web development, motion graphics, email campaigns, market analysis and brand strategy services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ward Duft
Cofounder, CEO, 1% For The Planet member, Ad Age Agency of The Year, Forbes Agency Council
Company data provided by crunchbase