Ideal Market · 7 hours ago
Marketing Manager
Metairie, LA
Contract
Onsite
Mid Level
3+ years expIdeal Market is seeking a Marketing Manager to drive the promotion and growth of their products and services. The role involves developing strategic marketing plans, leading campaigns, and analyzing market data to enhance sales and business expansion.
E-CommerceFood and Beverage
Responsibilities
Develop comprehensive marketing strategies to promote Ideal Market's products and services
Conduct market research, sales forecasting, and strategic planning to evaluate product profitability and market performance
Plan, execute, and scale marketing campaigns for new product launches, services, and features
Oversee the creation and distribution of marketing materials across digital, social media, and other platforms
Manage the annual marketing budget, ensuring campaigns are delivered on time and within budget
Collaborate with internal teams, including the pricing team, to drive lead generation and sales growth
Provide leadership and guidance to the marketing team on priorities, budget management, and resource allocation
Stay informed on market trends and emerging developments, identifying opportunities for new products or services, and making recommendations to leadership
Ensure marketing strategies align with business objectives
Plan and oversee marketing events and trade shows to promote the brand, generate leads, and engage with customers
Develop and conduct training on marketing strategies, activities, and policies
Negotiate contracts with external vendors and partners for services related to marketing campaigns
Performs other duties as assigned
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
Minimum of 3 years of experience in a marketing-related role
Knowledge and experience in targeting and engaging the Hispanic market, including understanding cultural nuances and preferences
Eligibility to work in the United States
Excellent verbal and written communication skills
Strong interpersonal and customer service abilities
Exceptional organizational skills with a keen attention to detail
Strong analytical, problem-solving, and decision-making capabilities
Proven leadership skills with experience in managing and motivating teams
Expertise in budgeting, financial analysis, and monitoring of marketing activities
Solid understanding of principles and strategies for promoting and selling products and services
Proficiency in Microsoft Office Suite or equivalent software
Ability to sit for extended periods and work on a computer
Ability to lift up to 15 pounds occasionally
Preferred
Master's degree preferred
Company
Ideal Market
Ideal Market is an online marketplace that offers groceries.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase