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Zepz · 13 hours ago

CRM Specialist - Product Expansion

United States

Full-time

Remote

Mid Level

Zepz is dedicated to breaking down barriers for customers and teammates through innovative finance and tech solutions. The CRM Specialist - Product Expansion will be responsible for building, launching, and optimizing CRM campaigns to enhance product adoption and engagement across the company's brands.

Financial ServicesFinTechMobile PaymentsPayments

Hiring Manager

Daniel Rennox 🏳️🌈

Responsibilities

Build, launch, and manage CRM campaigns and automated journeys that support new product launches, feature adoption, and ongoing engagement

Execute lifecycle communications across push, email, in-app, and SMS, following best practices for timing, frequency, and relevance

Implement segmentation and targeting logic based on behavioral, transactional, and customer attributes

Collaborate with the CRM Manager to translate lifecycle strategy and briefs into fully executed journeys

Work directly in Braze to configure campaigns, canvases, and journeys using real-time data signals

Use Liquid to support dynamic personalization; basic HTML/CSS skills are a strong advantage

QA all campaigns thoroughly to ensure technical accuracy, correct targeting, and consistent customer experience across markets

Support ongoing CRM hygiene, documentation, and process improvements to ensure smooth execution at scale

Monitor campaign and journey performance against key metrics such as activations, conversions, engagement, and retention

Support A/B testing and experimentation by setting up variants, tracking results, and sharing learnings

Identify performance trends and surface insights and recommendations to the CRM Manager

Continuously iterate on messaging, targeting, and journeys to improve effectiveness over time

Work closely with Product, Analytics, and Growth teams to support CRM needs tied to product initiatives

Act as a reliable execution partner for the CRM Manager, helping bring strategic initiatives to market quickly and effectively

Learn and grow within the role, building deeper expertise in lifecycle marketing, CRM technology, and data-driven optimization

Qualification

CRM experienceCRM platforms (Braze)Lifecycle MarketingData segmentationA/B testingHTML/CSS skillsTest-Learn mindsetAttention to detailCross-functional collaboration

Required

Hands-on experience in a CRM, Lifecycle Marketing, or Marketing Automation role, ideally within a fast-paced consumer app, fintech, or high-growth digital business

Strong working knowledge of CRM platforms (Braze or similar) with proven experience building campaigns and automated journeys

Comfort working with customer data, segmentation, and behavioral triggers to deliver relevant, timely communications

A test-and-learn mindset: you're curious about performance, eager to experiment, and motivated by incremental improvement

Ability to work cross-functionally and take feedback on board, translating strategic direction into high-quality execution

High attention to detail and pride in delivering polished, error-free customer communications