Vuori · 8 hours ago
Vice President, Seasonal & Campaign Creative
Carlsbad, CA
Full-time
Onsite
Director/Executive
$285K/yr - $325K/yr
15+ years expVuori is re-defining athletic apparel with a focus on a casual aesthetic suitable for everyday life. The Vice President, Seasonal & Campaign Creative will lead the development of global seasonal narratives and campaigns, ensuring they resonate emotionally and commercially while collaborating with various teams to maintain brand integrity.
ApparelBrand MarketingE-CommerceFashionMarketingRetailSales
Responsibilities
Lead the creative development of global seasonal narratives, campaign concepts, and hero moments that define the brand’s point of view and energize each season
Translate the ECD’s overarching creative vision into executable, ownable campaign ideas that travel seamlessly across channels and regions
Own campaign concepting from brief to launch-ensuring work is emotionally compelling, culturally relevant, and commercially effective
Set and deliver a highly creative, modern art direction that elevates both performance-driven product stories and fashion-forward brand moments
Shape clear, engaging product stories that elevate design, innovation, and performance while remaining true to the brand’s lifestyle positioning
Partner with Design, Merchandising, and Product Marketing to align seasonal priorities and ensure creative storytelling enhances product differentiation
Balance brand-building storytelling with performance-driven objectives across GTM moments
Ensure art direction flexes seamlessly between technical performance storytelling and expressive, fashion-led narratives-without compromising brand integrity
Work closely with Integrated Marketing, Brand Activation, Digital, Retail, and Regional teams to deliver cohesive, integrated campaigns across paid, owned, earned, and in-store channels
Partner with global and regional teams to ensure campaigns are adaptable while maintaining a consistent brand expression worldwide
Collaborate with production, external agencies, and partners to bring creative ideas to life at the highest level of craft
Lead and direct shoots- on set and in pre-production- to deliver best-in-class creative execution across stills, motion, and integrated productions
Lead, mentor, and inspire a high-performing team of creative directors, designers, writers, and producers
Foster a culture of collaboration, curiosity, and creative excellence while encouraging fresh thinking and innovation
Provide clear creative direction, feedback, and career development to build a strong and scalable creative organization
Ensure campaigns are delivered on time, on brief, and on budget through strong planning, prioritization, and resourcing
Establish best practices for seasonal planning, creative reviews, and cross-functional workflows
Maintain high creative standards while operating at the speed and scale of a global retail brand
Qualification
Required
15+ years of creative experience, with significant leadership experience in seasonal, campaign, or brand creative roles
Vast experience in art directing on-set shoots, with a proven ability to deliver best-in-class, modern creative across performance and fashion product moments
Deep cultural fluency - actively living in and drawing from contemporary culture to ensure the brand remains relevant, modern, and forward-looking
Proven track record leading integrated, multi-channel campaigns for global lifestyle, athleisure, fashion, or consumer brands
Experienced with storytelling around a fabric-first proposition for brands
Strong understanding of how to connect brand storytelling, product narratives, and commercial goals
Experience working across digital, social, retail, and physical brand experiences
Confident creative leader who can both set direction and drive execution
Highly collaborative, comfortable partnering cross-functionally in a fast-paced, growth-oriented environment
Passion for culture, sport, wellness, and lifestyle, with a strong instinct for what resonates with modern consumers
Benefits
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits
Company
Vuori
Vuori offers a collection of apparel brands for men and women.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.27BKey Investors
SoftBank Vision FundNorwest
2024-11-08Secondary Market· $825M
2021-10-13Series Unknown· $400M
2019-08-15Series Unknown· $45M
Leadership Team
Joseph Kudla
Founder & CEO
Luis Alvarez
Vice President - Wholesale
Recent News
2025-12-13
2025-11-23
Company data provided by crunchbase