STIHL USA · 12 hours ago
Digitial Marketing Strategist
Virginia Beach, VA
Full-time
Hybrid
Entry, Mid Level
2+ years expSTIHL USA is a family-owned company known for its innovative and high-quality products in the forestry industry. They are seeking a Digital Marketing Strategist responsible for planning, executing, and optimizing paid media campaigns across digital channels to maximize ROI and enhance brand visibility.
ConstructionFoundriesMachinery ManufacturingManufacturing
Responsibilities
Plan, execute, and optimize Google Ads and other SEM campaigns across Search, Display, Shopping, and Video networks
Conduct keyword research, competitive analysis, and audience targeting to uncover new growth opportunities
Write and test high-performing ad copy and creative assets aligned with search intent and brand goals
Manage budgets, bids, and targeting parameters to achieve strong ROI and conversion performance
Perform ongoing A/B testing of ads, bidding strategies, and landing pages to enhance CTR and conversion rates
Partner with content, design, and analytics teams to ensure paid search and organic strategies are aligned
Analyze and report on key metrics such as CTR, CPC, CPA, and ROAS to guide data-driven optimization decisions
Develop and implement SEO strategies that increase organic visibility, search rankings, and qualified traffic
Conduct keyword research and on-page optimization for landing pages, product content, and blogs
Collaborate with content and web teams to integrate SEO best practices into site architecture, metadata, and internal linking
Manage technical SEO initiatives, including site speed, crawlability, mobile usability, and schema markup
Use tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to track and analyze performance
Stay current on search engine algorithm updates and emerging SEO trends to maintain strong rankings
Prepare and present regular SEO reports highlighting traffic growth, keyword movement, and conversion impact
Build, manage, and optimize paid social media campaigns (Meta, LinkedIn, YouTube, etc.) that support brand awareness and lead generation
Test and refine creative, audience targeting, and messaging to drive engagement and conversions
Identify and execute cross-channel opportunities to align SEM, SEO, and social strategies into a unified marketing approach
Collaborate with analytics teams to measure attribution, customer journey performance, and campaign ROI
Explore emerging performance media channels such as programmatic, native, and video advertising
Develop and present comprehensive performance reports summarizing insights, results, and recommendations
Leverage campaign data to refine strategies and continuously improve visibility, efficiency, and conversion outcomes
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
2+ years of experience managing SEO and SEM campaigns, preferably in an e-commerce or performance marketing environment
Strong understanding of search engine algorithms, PPC bidding strategies, and keyword optimization
Experience with Google Ads, Google Analytics 4, Search Console, Tag Manager, and SEO tools such as SEMrush, Ahrefs, or Moz
Proven ability to analyze performance data, identify trends, and translate insights into actionable strategies
Experience managing paid social media advertising campaigns (Meta, LinkedIn, etc.)
Proficiency in A/B testing, conversion rate optimization (CRO), and reporting dashboards
Excellent communication, project management, and organizational skills
Strong attention to detail and a proactive, analytical mindset
Benefits
Excellent health benefits including Medical, Dental & Vision Insurance
Onsite Health & Wellness Center for employees and eligible family members
Company-paid Life Insurance and Short & Long-Term Disability
A fully vested Pension Plan after 5 years
A 401(k) with generous employer match
Paid time off including 11 Paid Holidays
Company
STIHL USA
Virginia Beach-based STIHL Inc., one of several manufacturing facilities in the STIHL Group, is the headquarters for U.S.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Keffer
President and Chief Executive Officer
Tom Scott
Vice President, Information Systems (CIO)
Recent News
The Virginian-Pilot
2025-07-09
2025-05-27
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