IFAW · 2 days ago
Direct Marketing Manager, European New Donors
Washington, DC
Full-time
Hybrid
Senior Level
$68K/yr - $84K/yr
5+ years expIFAW is dedicated to improving the lives of both animals and people, and they are seeking a Direct Marketing Manager to lead their international new donor acquisition and reactivation efforts. This role involves overseeing direct mail and face-to-face fundraising strategies across multiple European markets, collaborating with teams to ensure effective campaign execution.
Non ProfitWildlife Conservation
Hiring Manager
Gia Thomas
Responsibilities
Lead all facets of direct mail new donor acquisition and reactivation programs, including strategic planning, budget oversight, creative strategy, vendor management, and process optimization
Support and participate in direct response TV campaigns and leverage that strategy to amplify results in direct mail and face to face channels
Develop and implement country-specific acquisition and reactivation strategies to maintain or grow donor file size in alignment with departmental goals
Conduct in-market research and stay informed on emerging donor acquisition methods and trends
Collaborate with Direct Marketing Directors to ensure newly acquired and reactivated donors align with overall fundraising goals and audience segmentation strategies
Oversee vendors and internal colleagues to ensure acquisition and reactivation campaigns are executed accurately, efficiently, and on schedule
Apply direct marketing principles, fundraising strategies, and analytical insights to design and optimize acquisition and reactivation campaigns
Research, identify, and recommend acquisition and reactivation test plans that support innovation, cost efficiency, and departmental growth objectives
Contribute to the development and management of the annual budget and three-year projections, ensuring alignment with strategic fundraising priorities
Deliver timely and accurate monthly forecast updates to the Director of New Donor Engagement, accompanied by a clear narrative outlining key performance trends, strategic adjustments, and changes impacting acquisition and reactivation campaigns
Review vendor contracts to ensure compliance with legal standards and alignment with organizational policies, fundraising ethics, and operational expectations. Ensure that vendors operate within contractual agreements
Lead the vendor selection process by issuing bids, evaluating proposals, and managing onboarding to ensure alignment with organizational standards and campaign goals
Qualification
Required
5+ years of direct marketing experience, preferably within a nonprofit or fundraising context
Strong leadership and organizational skills, with a track record of self-motivation, effective time management, and team development
Proven success managing cross-functional teams and external vendors to execute complex projects on schedule and within scope
Exceptional communication abilities, both written and verbal, with a focus on clarity, persuasion, and donor engagement
Demonstrated ability to meet and exceed fundraising goals, with a solid understanding of donor acquisition and retention strategies
Preferred
Global marketing exposure or international campaign experience is highly desirable
Bachelor's degree in marketing, business administration, communications, or a relevant experience preferred
Company
IFAW
IFAW is a non-profit organization that saves individual animals, animal populations, and habitats all over the world.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1MKey Investors
Bureau of International Narcotics and Law Enforcement Affairs
2021-11-09Grant· $1M
Leadership Team
Thom Maul
Chief Financial Officer
Céline Bienvenu
Director, France and Francophone Africa
Recent News
Mexico Business
2025-07-23
2025-03-30
2024-05-24
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