The Jeffcoat Firm · 13 hours ago
Chief Marketing Officer
Hybrid Remote
Full-time
Hybrid
Director/Executive
10+ years expThe Jeffcoat Firm is seeking a Chief Marketing Officer (CMO) to lead its marketing and business development operations. The CMO will be responsible for developing and executing marketing strategies that drive revenue growth and enhance brand reputation within the legal market.
Legal
Responsibilities
Develop, implement and drive a cohesive, short- term and long-term marketing and business development strategy that aligns with the firm's overall business objectives, revenue and profitability goals
Outline the strategy in a detailed annual plan for key stakeholders and oversee the execution of the plan
Consistently provide optionality to C Suite leaders on a range of levers to engage to support marketing efficacy and efficiency
Partners with CEO and CFO on adjustments to plan, based on market conditions, revenue goals and vendor updates
Partner with C-suite executives on vendor selection
Oversee the development and optimization of specific metrics and dashboards on vendor performance; hold vendors accountable for agreed upon services
Partner with key stakeholders on the recommendation of vendor updates and changes
Define and maintain a consistent brand image and voice across all communication channels, managing the firm's public image, media relations, and reputation
Partner closely with the CEO and other C Suite leaders on brand evolution and updates
Oversee the firm's digital presence, including the website, SEO/PPC campaigns, content creation (blogs, newsletters), and social media strategy, to ensure high-quality lead generation and client engagement
Ensures traditional marketing (e.g., tv and radio) efforts are on plan and optimized
Oversee the development of internal analytics and dashboards to optimize the information into insightful, actionable initiatives
Educate other key stakeholders in analytics and their applicability to firm goals
Conduct detailed analysis of market trends, competitor activities, and client behavior to identify new opportunities, inform decision-making, and ensure the firm achieves revenue and profitability goals
Partner closely with Operations leadership on the development of client journey programs to enhance client experience, retention and referrals
Partner with C suite leadership on the development of internal programs to drive referrals and external recognition, such as 5 Star Google Reviews
Provide firm wide updates and serve as the internal champion on internal initiatives
Partner closely with CFO on the design, and review of marketing budgets, ensuring effective allocation of resources to maximize return on investment
Partner closely with CFO recommended changes throughout the annual marketing plan to ensure accuracy and accountability to the budget
Build, mentor, and lead a high-performing marketing and business development team, promoting a culture of collaboration, innovation, and professional growth
Build KPIs for the team which tie to organizational goals, and coach to consistently fulfill established KPIs
Build specific development plans to uplift the capability of marketing talent to support growth and succession planning
Ensure the firm’s Core Values and culture initiatives are instilled into the fiber of the team and actively supported
Support the annual plan and initiatives of the office of the Chief Community Officer with a range of marketing and creative services; actively participate in community events across markets
Develop and maintain a deep understanding of the internal operations of law firms with centralized shared services
Networks externally in non-competitive spaces for innovative and best practices
Partner with C Suite executives on plans for new offices and locations; has ownership for the marketing aspects in the project plan for successful launch, brand recognition and ROI in new locations
Ensure all marketing and advertising initiatives strictly comply with the relevant ethical and legal standards for the legal profession or other applicable standards, including the American Bar Association Model Rules of Professional Conduct and the South Carolina Rules of Professional Conduct
Qualification
Required
10+ years of experience in mid-level to senior marketing leadership roles, with a proven track record of developing and executing successful marketing strategies, preferably within a law firm, professional services environment, or other applicable consumer services
A Bachelor's degree in Marketing, Business Administration, or a related field is required
Strong strategic and analytical thinking skills, with the ability to interpret complex data and metrics to make informed, data-driven decisions
Experience in selecting and driving the growth through the effective management of a broad range of vendors
Excellent leadership, communication, and interpersonal skills, capable of working effectively with a range of personalities at all levels of the firm. Outstanding influencing skills
Deep understanding of digital marketing tools and platforms, including CRM systems, marketing automation, SEO, and social media. Advanced understanding of an organization's technology stack and how the investments are optimized to support marketing and business development efforts
Financial acumen to manage budgets effectively and link marketing efforts to revenue generation and firm profitability
Ability to act as a poised and confident public representative of the firm in various forums. Able to speak to the firm's commitment to an outstanding client experience, as well as the broad range of community initiatives and investments
Demonstrated experience in serving on a senior leadership team and building and maintaining effective, collaborative peer relationships
Demonstrated leadership in building, inspiring and developing a highly effective and efficient marketing team with a drive for results
Benefits
Medical, dental, vision, 401(k) with employer contribution, parental leave.
Generous vacation policy plus 12 paid holidays annually.
Paid Volunteer Time Off to support causes you’re passionate about.
Supportive leadership, transparent communication, and ongoing training to advance your career.
Company
The Jeffcoat Firm
The Jeffcoat Firm is a personal injury and car accident law firm located in Columbia to service all accident victims in the Midlands.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michael Jeffcoat ⭐️⭐️⭐️⭐️⭐️
Chief Executive Officer & Chief Legal Officer
Kim Jeffcoat
Chief Operating Officer
Recent News
2025-05-08
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