Muncie Power Products · 9 hours ago
Digital Marketing Specialist
Muncie, IN
Full-time
Onsite
Entry Level
1+ years expMuncie Power Products is a company that plays a critical role in powering essential infrastructure and services. They are seeking a Digital Marketing Specialist who will be responsible for developing and implementing strategies for all digital marketing activities, including website design, lead scoring, and analytics, to enhance their online presence and customer engagement.
Industrial ManufacturingMachinery ManufacturingManufacturing
Responsibilities
Develop and implement strategies for Muncie Power websites
Use tools like Google Analytics and HubSpot to monitor campaign effectiveness and suggest improvements
Coordinates and evaluates daily activity within HubSpot
Develop a lead scoring system, as well as continually improve upon lead parameters
Create lead-generating web pages with tracking metrics
Create effective on-brand digital content that drives engagement and conversions
Collaborate with the creative team to develop digital designs used on Muncie Power websites
Assist in the creation of digital product designs for use in videos, ads, and social media platforms
Analyze digital analytics and present reports
Work closely with the product and sales teams to understand business development goals and incorporate them into marketing and design strategies
Work with the marketing communications specialist to implement appropriate digital tactics
Create and implement a strategy for email marketing
Oversee and execute HubSpot integration with the website
Develop metrics to understand the success of marketing tactics
Plan digital advertising activities
Assist in the development of the overall marketing strategy
Assist with social media strategy
Help develop video content
Create interactive screens for trade show displays
Attend industry events and exhibitions as required
Invest time in understanding new digital opportunities
Participate in cross-functional teams
Qualification
Required
BS or BA degree from an accredited college or university in business, marketing, or a related field, or suitable work experience
At least one year of experience in digital marketing or advertising is required
Experience utilizing paid advertising programs
Knowledge of UX/UI best practices and design principles for web and mobile platforms
Strong creative vision with attention to detail in designing digital content
Familiar with programs such as Google Analytics, HubSpot, or other CRM platforms
Knowledge and experience with web development and utilizing content management systems
Ability to create and manage paid ad campaigns using Google Ads, Facebook Ads, and LinkedIn Ads
Creative and writing abilities required
Experience with email marketing software
Ability to interpret a wide variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
Ability to travel to assist with trade shows, exhibitions, and customers as needed
Excellent project management skills and organizational skills to move between multiple open projects
Possess a collaborative mindset to work effectively with cross-functional teams
Demonstrated ability to communicate effectively with all levels of employees and customers
Ability to plan and schedule work and meet deadlines
Ability to maintain records and to prepare reports as required by management
Experience and understanding of standard writing techniques
Ability to effectively present information and respond to questions from a variety of groups, including but not limited to managers, clients, customers, and the public
Ability to define problems, collect data, establish facts, draw valid conclusions, and make recommendations
Benefits
Medical, dental, and vision insurance, and zero card
Life, death, dismemberment, and dependent insurances
Prescription drug programs
Telehealth
Short-term and long-term disability, and flexible leaves of absence
Employee assistance programs
401k (match 50% on the first 6% of deferred compensation) and flexible spending plans
3 weeks of paid time off
9 paid holidays
Wellness & Engagement
Company
Muncie Power Products
Muncie Power Products is a manufacturer of power take-offs and fluid power components of the truck industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kathy White
Chief Financial Officer
Abbey B.
HR Business Partner Manager
Recent News
Inside INdiana Business
2025-01-11
Company data provided by crunchbase