InvoiceCloud, Inc. · 7 hours ago
Senior Director, Demand Generation
Boston, MA (Hybrid 1-2 days per week in office)
Full-time
Hybrid
Director/Executive
$200K/yr - $230K/yr
10+ years expInvoiceCloud is a fast-growing fintech leader recognized with multiple awards, dedicated to reducing digital exclusion in payment processes. The Senior Director, Demand Generation will strategize and execute marketing programs to generate qualified leads and bookings, while leading a high-performing team and collaborating cross-functionally with sales and product teams.
Responsibilities
Develop and own the overall demand creation strategy, including analyzing customer segments, market opportunities, and sales data to develop high-impact campaigns that fuel our bookings and new logos growth
Determine the ideal mix of digital marketing, ABM, content, events and other marketing programs to maximize impact
Use data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness
Forecast, measure, and adjust campaigns throughout the course of the plan, and be responsible for knowing campaign effectiveness KPIs and working through opportunity statuses, sales cycle, attribution, and more
Create and maintain strategic analysis metrics, working closely with the Sales Ops team
Lead a high-performing demand generation, partner marketing and marketing ops team, providing guidance, mentorship, and professional development opportunities
Make decisions on when to use external agencies vs. resourcing in-house
Develop strong relationship with Sales teams to ensure alignment and integration of demand generation efforts with overall business goals
Work with sales leadership to ensure that qualified leads are assigned, pursued and tracked through the sales funnel
Actively connect with Product and Content Marketing to ensure alignment to messaging and provide a feedback loop for content assets
Develop a deep understanding of our products, prospects, partner network, and client needs, market opportunities, and competitive threats and positioning, and apply this knowledge to demand generation strategies and tactics
Own the overall demand generation budget, ensuring adherence to budget targets, and working through prioritization and allocation of resources to maximize ROI and achieve growth targets
Qualification
Required
10-15 years of experience in B2B demand generation for the tech or SaaS industry
5+ years of experience building and executing go-to-market plans across direct and indirect channels
A background in digital payments and the Utilities and/or Insurance sectors a plus
Proven experience hiring, leading, and managing high-performing demand generation teams
Willingness to travel up to 20%
Track record of success developing integrated marketing campaigns and executing programs to achieve sales goals, particularly for the enterprise segment
Ability to collect and synthesize quantitative and qualitative data, recognize trends, measure performance and influence leaders based on data analysis
High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment, managing multiple projects while still maintaining a high level of accuracy
Strong knowledge of marketing automation platforms (Marketo) and CRM systems (Salesforce), ABM (6Sense), as well as emerging AI platforms (e.g. Clay, TOFU, Profound, Conversica, etc.)
Proficiency in data analysis and reporting tools, focusing on metrics that drive decision-making
Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management
Demonstrated experience working with sales leadership to communicate programs and align goals
Knows how to work closely in teams, develop strong cross-functional and executive relationships
Outstanding problem solver who can work through highly ambiguous challenges
Benefits
Annual bonus
Commission
Overtime pay
Company
InvoiceCloud, Inc.
InvoiceCloud provides modern digital payment, customer engagement, and outbound disbursement solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Bob Bennett
CEO
Bob Lapides
President Government, Utilities and Business Services Division and Co-Founder of Invoice Cloud
Company data provided by crunchbase