GovDocs, Inc · 2 days ago
Director of Marketing
Eagan, MN
Full-time
Hybrid
Senior Level, Lead/Staff
$139K/yr - $179K/yr
8+ years expGovDocs, Inc is a company that helps businesses manage employment law compliance through innovative SaaS solutions. The Director of Marketing will lead the strategic direction and execution of marketing initiatives to drive revenue growth and customer retention, overseeing a multi-disciplinary team and collaborating with sales and product teams.
EmploymentFinanceHuman Resources
No H1B
Hiring Manager
Kaitlyn Steiner
Responsibilities
Lead marketing strategy that translates company objectives into clear, measurable business outcomes tied to pipeline, revenue influence, customer retention, and brand metrics
Establish strategic partnerships with Sales, Account Directors, and Product to develop and refine go-to-market strategies that align marketing initiatives with customer needs and company growth goals
Oversee go-to-market planning and operations for new products, features, and strategic initiatives, ensuring positioning, messaging, launch readiness, and cross-functional execution are synchronized and scalable
Define marketing's role in revenue and retention by establishing clear KPIs, accountability structures, and feedback loops that connect marketing activities to pipeline creation, deal velocity, customer expansion, and churn reduction
Own the company narrative and positioning to increase competitive differentiation and awareness in target markets; ensure consistent messaging across channels and buyer journeys
Oversee the development and management of an integrated marketing calendar that ensures transparency, coordination, and alignment across Sales, Account Directors, Product, Customer Success, and broader company stakeholders
Establish marketing planning processes and workflows that enable the team to plan quarterly campaigns, experiments, and initiatives with clear objectives, audience segmentation, and expected business outcomes
Guide the execution of integrated campaigns (digital, events, content, ABM, partnerships, product marketing) by setting strategic direction, removing barriers, and enabling team members and vendors to deliver at scale
Translate strategy into quarterly targets and experiments that test messaging, channels, and tactics while maintaining rigor around measurement and learning
Design and manage go-to-market governance including launch checklists, readiness reviews, milestone tracking, and cross-functional communication cadences to ensure launches are executed consistently and with alignment
Ensure Sales and Account Directors enablement by overseeing the development of positioning briefs, pitch decks, battlecards, competitive intelligence, case studies, and other assets that support pipeline creation and close rates
Establish marketing's operational cadence with Sales and Account Directors through regular alignment meetings, QBRs, shared dashboards, and feedback loops that keep teams coordinated on pipeline and revenue outcomes
Lead partner and channel strategy, ensuring marketing supports partner launches, co-marketing initiatives, and third-party distribution align with strategy
Ensure robust measurement frameworks are in place across channels and campaigns, including clear KPIs, dashboards, reporting cadences, and data governance standards
Translate marketing and funnel insights into strategic recommendations for Sales, Account Directors, Product, and Finance that drive pipeline improvement, revenue growth, and retention strategies
Champion a test-and-learn culture by designing and overseeing experimentation programs (A/B testing, multi-variant campaigns, channel mix optimization) that continuously improve results
Monitor performance against goals and take corrective action on pipeline influence, customer acquisition cost (CAC), conversion rates, brand awareness, and retention metrics
Report on marketing's contribution to company growth, market trends, competitive moves, and buyer needs, translating data into clear recommendations
Evolve and protect our brand by establishing brand guidelines, tone, visual identity, and messaging standards that ensure consistency and differentiation across all touchpoints
Set direction for content strategy across thought leadership, demand generation, product marketing, lifecycle marketing, and internal communications, ensuring content supports the buyer journey and positions us as a trusted authority in employment law compliance
Oversee brand and market presence through PR, analyst relations, industry events, and thought leadership initiatives that amplify brand visibility and credibility with target audiences
Establish content quality standards and feedback processes that elevate the work across the team and external partners
Lead, coach, and develop the team by setting clear expectations, building development plans, creating growth opportunities, and fostering a culture of ownership and continuous improvement
Define organizational design, roles, and processes within the marketing function to support company growth, ensuring clarity of accountability and efficient resource allocation
Recruit, hire, and onboard marketing talent as the team scales, assessing for strategic thinking, cross-functional collaboration, and problem-solving ability
Model and reinforce our culture and values in how the team operates, emphasizing collaboration, customer empathy, intellectual honesty, and ownership
Manage key external partners and vendors (agencies, freelancers, technology providers) to support strategy execution while maintaining quality, consistency, and ROI
Champion responsible AI use across marketing to improve speed, quality, and experimentation while protecting brand and data standards
Design and refine AI-enabled workflows for content, campaigns, targeting, and sales enablement, and establish clear AI guidelines to ensure accuracy, compliance, and brand consistency
Serve as an internal leader on emerging AI and marketing trends
Manage the annual marketing budget, forecast resources, and optimize spend against goals
Evaluate and implement new technologies, including AI, automation, CRM, and analytics, to improve performance and efficiency
Drive continuous improvement using team insights, customer feedback, and data, and design scalable workflows that enable fast, high-quality execution
Qualification
Required
8+ years of B2B marketing experience, including 5+ years in growth-stage SaaS and demonstrated progression to director-level leadership
Proven success leading go-to-market initiatives, including product launches, repositioning, and customer expansion, with strong cross-functional alignment
Strong partnership experience with Sales and Product, driving measurable improvements in pipeline quality, sales productivity, or revenue
Deep expertise in B2B SaaS marketing for enterprise customers (Fortune 1000–10,000); HR, compliance, or employment law tech experience preferred
Demonstrated ability to lead, coach, and develop high-performing marketing teams
Advanced analytical skills, including funnel metrics, attribution, and experimentation (A/B and multivariate testing)
Extensive experience with B2B SaaS marketing technology stacks (CRM, automation, analytics, intent data, sales enablement); AI tools preferred
Excellent written and verbal communication skills, with the ability to influence executive audiences
Strong cross-functional collaborator, able to influence without authority and align teams around shared goals
Strategic, big-picture thinker with strong problem-solving and decision-making skills
Preferred
HR, compliance, or employment law tech experience preferred
AI tools preferred
Benefits
Paid time off
Volunteer time
Medical/dental/vision coverage
FSA/HSA
Life and disability insurance
A 401(k)
Employee assistance programs
Pet insurance
Additional value-added benefits
Company
GovDocs, Inc
GovDocs is a leading provider of employment law compliance solutions, empowering HR professionals to navigate complex, location-specific labor law postings, minimum wage requirements, and paid leave laws.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Zach Stabenow
CEO and co-Founder
Company data provided by crunchbase