CareersInFood.com · 4 days ago
Marketing Manager
Peabody, MA
Full-time
Onsite
Senior Level
$120K/yr - $140K/yr
5+ years expCareersInFood.com is seeking a Marketing Manager to lead branded and private label marketing initiatives that support business growth. The role involves strategic planning, product development, and execution across various channels while collaborating with cross-functional teams to ensure alignment with brand strategy and business objectives.
Human ResourcesManufacturing
Hiring Manager
Andi Thornbury
Responsibilities
Own and maintain brand standards, tone, and consistency across marketing materials and customer-facing communications
Develop quarterly/annual marketing plans and a campaign calendar aligned to business priorities and product launches
Lead end-to-end campaign execution across digital channels and sales support initiatives
Coordinate product launch readiness and go-to-market execution with Sales, Production/Operations, and Procurement
Build and maintain sales enablement tools (sell sheets, presentations, customer portals, product documentation)
Define marketing KPIs and maintain reporting cadence to support data-driven decisions
Manage marketing spend within approved budgets and track ROI
Manage external vendors and partners (design, print, digital, photography) to ensure quality and timelines
Support communication efforts during product issues or recalls as directed
Participate in hiring and team growth planning as the marketing function evolves
Qualification
Required
Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience)
Proven ability to manage marketing campaigns from planning through execution and measurement
Strong project management skills with the ability to manage multiple priorities and deadlines
Experience developing sales enablement tools and supporting cross-functional commercial teams
Strong analytical skills with experience using KPIs and reporting to guide decisions
Experience managing budgets and working with external vendors/partners
Preferred
5+ years of marketing experience (food manufacturing, CPG, distribution, or regulated product environment preferred)
Working knowledge of food labeling basics, compliant claims, and quality/food safety awareness (preferred)
Company
CareersInFood.com
CareersInFood is the largest & most comprehensive niche job board in North America dedicated to the Food & Beverage Manufacturing community.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase