Optimum Sports · 14 hours ago
Executive Director, Digital Activation Lead
US - Confidential
Full-time
Hybrid
Director/Executive
$225K/yr - $275K/yr
15+ years expOmnicom Media Group (OMG) is a global leader in media services specializing in Financial Services and B2B2C landscapes. They are seeking a visionary executive to define and execute comprehensive digital activation strategies that align with client goals and oversee digital media, performance marketing, and activation teams.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Define and own a comprehensive digital activation and performance strategy that aligns with client business goals, growth targets, and broader marketing objectives
Translate evolving digital trends, platforms, and technologies into scalable, actionable strategies for clients and internal teams
Serve as a senior thought leader shaping Ptarmigan’s digital activation roadmap and future capabilities
Oversee the strategic design, execution, and optimization of paid social, paid search, programmatic, and performance-driven digital campaigns, ensuring best-in-class execution across the full lifecycle
Ensure digital investments are informed by data, audience insights, and clear performance benchmarks (KPIs, ROI, efficiency metrics)
Establish and monitor performance frameworks, ensuring rigorous measurement across SEO, paid media, content performance, and customer engagement metrics
Translate complex data into clear, executive-level insights and recommendations that inform optimization and investment decisions
Own accountability for performance outcomes, continuous improvement, and optimization best practices
Build, lead, and mentor high-performing, multidisciplinary digital teams (activation, performance, analytics, and platform specialists)
Foster a culture of innovation, accountability, collaboration, and professional growth
Guide senior team members in managing day-to-day execution while maintaining a strategic, future-focused perspective
Partner closely with account, strategy, creative, analytics, and executive leadership to ensure cohesive, integrated marketing solutions
Act as a key strategic advisor to client stakeholders, sales teams, and internal leadership to align digital initiatives with broader organizational objectives
Manage and oversee digital budgets, forecasting, pacing, and financial performance across channels
Implement scalable processes, governance, and best practices to improve operational efficiency, quality, and consistency
Manage relationships with external vendors, platforms, and technology partners
Qualification
Required
15+ years of experience in digital marketing, performance media, or related fields (agency or client-side) - Finance experience is a huge plus
Proven success as a senior leader setting digital strategy and guiding large, cross-functional teams
Deep expertise across digital channels, platforms, ad technologies, and analytics tools
Strong analytical and strategic thinking skills, with the ability to connect digital performance to business outcomes
Demonstrated experience managing budgets, performance metrics, and executive-level reporting
Exceptional communication, leadership, and stakeholder management skills
Preferred
Financial services experience strongly preferred
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase