SurePoint Technologies · 3 hours ago
Senior Content Marketing Manager
Austin,TX,US
Full-time
Onsite
Senior Level
7+ years expSurePoint Technologies delivers award-winning software that helps mid-sized law firms boost efficiency and maximize financial performance. The Senior Content Marketing Manager will craft strategic, compelling content to attract legal professionals, support lead generation, and strengthen the SurePoint brand across all channels.
Information TechnologyLegalLegal TechSoftware
Responsibilities
Develop high-quality written and visual content tailored to legal professionals, firm leadership, and the legal recruiting ecosystem
Plan and manage content release schedules to maximize engagement and conversion and align with current demand generation campaigns
Reinforce the SurePoint brand through thought leadership, storytelling, and timely content
Work with product marketing and sales to create account specific or persona based messaging and content that supports the buyer’s journey
Repurpose core content into multiple formats (blogs, social media, video, email, etc.) to extend reach and impact
Support internal and external communications related to product launches and key initiatives
Leverage AI and LLM powered tools to accelerate content ideation, draft development, audience research, and competitive analysis while maintaining editorial quality and brand voice
Organize and label content in ways that help AI tools find it and deliver it to the right audience
Organize and oversee multiple concurrent content projects, ensuring deadlines and deliverables are met
Manage budgets, timelines, and performance outcomes for content initiatives and third party content partners
Support public relations and event marketing initiatives
Track and analyze campaign performance with a continuous improvement mindset
Strengthen SEO performance by optimizing landing pages, content assets, and targeted keyword strategies
Optimize content for AI and LLM powered discovery so they perform well in search, query-based retrieval, and generative AI influenced research behaviors
Stay current on legal industry trends, competitor activity, and emerging marketing best practices
Ensure brand consistency and a professional, unified voice across all content and channels
Administer content marketing tools and platforms
Maintain project documentation and content calendars
Contribute ideas and perspective in marketing strategy discussions
Monitor emerging AI/LLM content capabilities and recommend opportunities to enhance the efficiency and scalability of the content marketing function
Qualification
Required
BA/BS in Marketing, Communications, English, or equivalent professional experience
7+ years of experience in content marketing, copywriting, or a related role
Exceptional writing, editing, and content creation skills
Strong understanding of SEO and technical platform considerations
Highly organized, self-driven, and able to manage multiple projects simultaneously
Experience working in an agile, collaborative, and distributed team environment
Comfortable conducting customer interviews and translating insights into compelling content
Proficiency with Microsoft Office and modern marketing tools
Experience developing promotional copy and consistent brand messaging
Ability to communicate clearly and confidently, both verbally and in writing
Editorial mindset with strong audience awareness
Comfortable writing in a consistent, professional brand voice
Familiarity with sales pipelines, client lifecycle marketing, and CRM aligned content strategies
Preferred
Experience working with AI or LLM assisted writing, research, or content optimization tools
Experience creating content specifically for the legal industry
Experience using Microsoft Office, SharePoint, Marketo, Sprout Social, and WordPress
Benefits
Health Insurance (medical, dental, vision)
Flexible Spending Accounts
Life, Short-term and Long-term Disability Insurance (employer paid)
Health Savings Accounts
Wellbeing Benefits
401K (immediately vested, employer match)
Paid Time Off (Flexible PTO, holidays)
Employee Assistance Program
Summer Flex Fridays
Company
SurePoint Technologies
SurePoint Technologies develops a cloud-based financial and practice management software for law firms.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
ParkerGale Capital
2021-06-02Acquired
2018-05-02Private Equity
Leadership Team
David Coke
Interim CFO
Daniel Hurley
Chief Sales Officer
Recent News
2025-10-16
2025-03-12
Company data provided by crunchbase