Gather Health · 18 hours ago
Senior Manager/Director of Marketing
Boston,MA,US
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
5+ years expGather Health is a company focused on delivering Social Primary Care to older adults through a unique care model and proprietary technology. The Senior Manager/Director of Marketing will develop and execute branding and marketing strategies to engage older adults and community partners, aiming to communicate the value of the company's care model and support growth.
Hospital & Health Care
No H1B
Responsibilities
Develop and manage our brand messaging across all touchpoints to ensure consistency with our mission and values
Own the company website as a primary growth channel including UX, messaging, conversion rate, SEO, landing pages, CTAs and content performance
Manage the marketing automation CRM including lead capture, scoring, routing, nurturing workflows, automated email sequences and lifecycle campaigns
Build comprehensive marketing strategies that reach older adults in underserved communities and educate them about our unique care model focusing on digital marketing strategies
Develop patient engagement campaigns including direct outreach materials, community event planning, and digital presence management
Create provider relationship marketing materials to strengthen referral partnerships with hospitals, specialists, and community organizations
Develop and implement a measurement framework to track patient acquisition, gauge community awareness, and analyze campaign effectiveness
Own the marketing budget, partnering with leadership to forecast needs and demonstrate a clear return on investment
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
5+ years of healthcare marketing experience is required; demonstrated expertise in patient acquisition and community engagement is highly desirable
Proven ability to build marketing functions in startup or growth-stage healthcare organization
Strong writing and storytelling skills with ability to create compelling content across multiple channels
Experience with digital marketing platforms, social media management, and graphic design tools
Knowledge of healthcare marketing compliance requirements and patient privacy regulations
Ability to work independently while collaborating effectively across growth, operations, and clinical teams
Demonstrated success in community-based marketing and local market penetration strategies
Familiarity with Salesforce and marketing automation tools
Preferred
Experience marketing within a value-based care model is a significant plus
Benefits
Comprehensive medical, dental, and vision with day-one eligibility
Company-paid Life, Short-Term, and Long-Term Disability insurance
401(k) with company match and immediate vesting
Generous PTO that increases with tenure and 11 paid company holidays
Employee Assistance Program (EAP) and supplemental benefit options
Company
Gather Health
Gather Health aims to improve lives and communities for older adults by championing socially-supported and holistic primary care as a collective neighborhood interest.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brent Asplin, MD, MPH
Co-Founder and CEO
Brian Lovett
Co-Founder
Recent News
VC News Daily
2023-05-08
2023-04-24
Company data provided by crunchbase