Mast-Jägermeister US, Inc. · 4 hours ago
Associate Digital Manager
White Plains, NY
Full-time
Onsite
Mid Level
$78K/yr - $86K/yr
3+ years expMast-Jägermeister US is seeking an Associate Digital Manager to support execution of marketing activities across digital channels including Social Media, eCRM, and eCommerce. This role will maintain and expand upon the existing marketing strategy with a focus on increased acquisition, engagement, personalization and conversion.
Wine & Spirits
Responsibilities
Execute digital programs across Organic Social, Influencer, and eCRM
Write and manage briefs, asset delivery, approvals, QA digital campaigns/channels, and publishing
Review and approve content, build content calendars, manage agencies to deadline as well as handle agency feedback loop
Coordinate cross-functional reviews to ensure compliance and consistency
Manage sweepstakes on digital channels, rules coordination, prizing coordination, shipment, etc
Coordinate cross-functional teams to ensure marketing efforts are compliant, consistent, and deliver a unified consumer experience across channels
Support strategic planning for organic social strategy and execution as well as influencer programs
Daily point of contact for agency partners
Execute content calendars, trend content, and influencer activations
Light need to capture lo-fi content and edit
Handle all community management and engagement with users on social media platforms (Meta, X, YouTube) engaging in discussions on daily basis (Requires light work outside of business hours to maintain communication and voice of the brand when needed)
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment
Track KPIs and ensure optimizations
Monitor social and influencer trends
Support acquisition and engagement strategy
Daily POC for email agency
Oversee content creation, editorial, QA and ensure carry through of brand TOV
Manage sweepstakes, influencer kit coordination, rules coordination, prizing needs and shipment
Monitor email performance trends
Support eCommerce acquisition and conversion
Manage updates with Shopify platform or third party white label platform, photography coordination, QA and publishing
Coordinate apparel shipments
Support DTC liquid product initiatives
Submit internal invoices & manage budget reconciliation
Qualification
Required
Bachelor's degree in digital marketing, marketing or advertising
3-5 years in social, influencer, community management, and eCRM
Deep knowledge & mastery of social and reporting platforms such as Meta, X, Youtube, SEM, TikTok, Sprinklr
Ability to translate analytics into insights
Excellent writing/editorial skills
Strong visual content/design skills; content capture, editing and publishing
Organized, independent, creative
Unrivaled attention to detail
Social platform tools: Meta Business Manager, TikTok, Business Center/Ads Manager
Social reporting tools: Sprinklr (or comparable tools as Hootsuite, Sprout, Meltwater, Tubulr)
eCRM: Salesforce, Adobe, similar
Web: Google/Adobe Analytics
Project Management & Communication: Microsoft teams tools, Figma (or comparable tools like Asana, Jira, Trello)
Creative Tools: Canva or Adobe Suite (or comparable tools)
Preferred
Agency experience preferred; CPG or Bev-Alc a plus
Benefits
Comprehensive medical, dental, and vision insurance
Matching 401(k) plan
Yearly wellness stipend (gym membership or fitness classes)
Generous holiday and vacation policy
Company
Mast-Jägermeister US, Inc.
Mast-Jägermeister SE of Germany (MJSE) is a leading premium spirits maker in the world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joe Fortune
Chief Executive Officer
Eve Michael, CPA
Chief Financial Officer
Company data provided by crunchbase