RSI Logistics, Inc. · 23 hours ago
Marketing Specialist
Addison, TX
Full-time
Onsite
Senior Level
5+ years expRSI Logistics, Inc. provides rail software and logistics solutions and is searching for a growth-minded Marketing resource. The Marketing Specialist will ensure successful product introduction and positioning in the market to achieve growth objectives and support brand evolution.
RailroadSoftwareTransportation
Hiring Manager
Peyton Taylor
Responsibilities
Understand customer needs, challenges, buying journey, and value perception to guide decision-making on marketing efforts that generate leads, support sales and customer operations, and drive brand awareness
Collaborate with sales, product, and customer operations to share insights and align on customer, market, and competitive understanding
Leverage insights to implement strategies that drive growth and reinforce brand equity
Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets
Assist in crafting key messaging and positioning to optimize product value and market fit
Execute digital marketing content and strategies including website and blogs, social media, SEO, lead-gen, inbound marketing, customer communications, and marketing automation
Support development of sales tools and content including CRM management, sales presentation material, enablement content, and conference strategy and execution
Coordinate advertising including search, social, sponsorships and industry ad placement and execution
Maintain brand materials and usage guidelines, and support creative development as needed
Develop communication materials for product offerings targeting internal stakeholders and external customers
Conduct market research, gather product KPIs, and perform competitive analysis for business reviews
Continuously monitor market and competitor strategies to inform product offerings
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field required
5 plus years of experience in B2B marketing or a similar role in B2B environment
Proven experience creating sales enablement content, such as presentations, product sheets, and case studies
Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences
Familiarity with content tools (e.g., Adobe Suite), CMS (e.g., WordPress), and CRM and marketing automation tools (e.g., Salesforce, HubSpot, Pardot)
Experience in market research, competitive analysis, and monitoring market trends
Strong organizational skills, with history of bringing projects to completion and ability to manage multiple projects and priorities
Able to work independently with moderate direction
Learn sophisticated concepts quickly and think critically
A great teammate and true collaborator with outstanding interpersonal skills
Preferred
Understanding of the freight rail, logistics or supply chain space and its market dynamics is preferred
Company
RSI Logistics, Inc.
RSI Logistics, a leading provider of comprehensive rail industry solutions, expertly supports businesses in optimizing rail shipping operations through data-driven analysis and strategic insights.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-03-09Acquired
Leadership Team
R
Robert Tuchek
Retired
Recent News
Business Wire
2025-09-12
Company data provided by crunchbase