Head of Direct-to-Consumer (DTC) jobs in United States
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Enchanté Accessories · 4 days ago

Head of Direct-to-Consumer (DTC)

positionManhattan, NY
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$100K/yr - $150K/yr
date7+ years exp

Enchanté Accessories Inc. is an industry leader in consumer products, and they are seeking a Head of Direct-to-Consumer (DTC) to lead and scale NUDESTIX’s ecommerce business. This role involves owning the DTC business from strategy through execution, with full accountability for revenue, profitability, and performance.

ApparelE-CommerceFashionLifestyleRetail
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H1B Sponsor Likelynote
Hiring Manager
Giselle Torres BS/MS
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Responsibilities

Own the end-to-end DTC P&L, including revenue, contribution margin, and growth targets
Develop and execute a scalable DTC growth strategy across U.S. and Canada markets
Set short- and long-term plans, including quarterly and annual growth roadmaps
Oversee customer acquisition strategy across paid media channels, ensuring decisions are grounded in unit economics and LTV
Partner with creative and performance teams to optimize funnels, offers, and conversion rates
Own the ecommerce storefront experience, including PDPs, landing pages, and checkout flows
Drive CRO initiatives to improve conversion rate, AOV, and overall site performance
Lead retention and lifecycle marketing strategies, including email, SMS, and repeat purchase programs
Build, manage, and develop a high-performing DTC team
Manage external agencies and vendors and hold them accountable to clear KPIs
Collaborate cross-functionally with brand, product, operations, and finance teams
Perform related duties as assigned

Qualification

DTC business strategyP&L managementEcommerce growthPaid media managementCustomer acquisition strategyCRO initiativesAnalytical skillsLeadership abilitiesOrganizational skillsProblem-solving skillsCommunication skillsCollaboration skillsStrategic thinking

Required

Proven experience scaling a DTC business from approximately $1–5M to $10M+ in annual revenue
Experience managing paid media at a strategic level
Strong ecommerce and DTC business acumen
Proven ability to own and manage a P&L
Strong analytical, organizational, and problem-solving skills
Excellent communication and leadership abilities
Ability to manage multiple priorities in a fast-paced environment
Strategic thinker with hands-on execution capability
Ability to work collaboratively with cross-functional teams
7-10+ year(s) of related experience in ecommerce or direct-to-consumer role

Preferred

Prior experience in beauty, consumer products, or related industries is preferred

Company

Enchanté Accessories

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Founded in 1986, Enchanté Accessories Inc. has since become an industry leader in consumer products.
dateFounded in 1986
location
New York, New York, USA
people-size201-500 employees
web-link
http://enchanteaccessories.com

H1B Sponsorship

Enchanté Accessories has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2022 (2)
2021 (1)
2020 (2)

Funding

Current Stage
Growth Stage

Leadership Team

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Alexandru Pelicuda
Chief Marketing Officer
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Company data provided by crunchbase