Caribbean Food Delights, Inc. · 13 hours ago
Advertisment: Marketing Manager
Tappan, NY
Full-time
Onsite
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expCaribbean Food Delights (CFD) is a leading manufacturer of Jamaican Style Patties. They are seeking a motivated, results-driven Marketing Manager to develop and implement strategic marketing plans, lead the marketing team, and collaborate with other departments to achieve business objectives.
Food ProcessingManufacturingSales
No H1B
Responsibilities
Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services
Lead and supervise the workflow of other team members in the department
Participate in the research and development of new products
Work closely with the R&D department on the modification of existing products and termination of ineffective products
Gather and analyze customer feedback
Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products
Establish and maintain a unique product voice throughout all product lines and promotional materials
Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget
Plan and oversee advertising and promotional activities, including print, electronic and digital media
Perform media buys required to promote companies' products and agenda
Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website
Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies
Monitor the competition including marketing activities on a regular basis
Establish and maintain relationships with select industry influencers
Supervise, review and approve all corporate sponsorships and donation requests
Represent the company at trade shows, trade association meetings, etc., to promote products
Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized
Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights
Qualification
Required
Bachelor's degree in marketing
Minimum five (5) to seven (7) years related work experience
Knowledge of Digital and New Media including Email marketing
Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
Experience working with creative design software Photoshop or creative design platform, Canva is required
Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
Strong management, organizational and interpersonal skills
Ability to manage multiple projects/priorities, simultaneously
Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times
Ability to travel up to 40% of the time
Ability to operate standard office equipment ' computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc
Benefits
Benefits
Company
Caribbean Food Delights, Inc.
Caribbean Food Delights (CFD) is the leading Caribbean frozen food manufacturer of Jamaican Style Patties: beef, chicken and vegetable.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase