US Tech Solutions · 3 months ago
Senior Product Marketing Manager (Messaging & Subscriptions)
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$89.90/hr - $113.06/hr
10+ years expUS Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. The Senior Product Marketing Manager will help define communication strategies, focusing on feature-level messaging and promotional offers to drive customer acquisition and engagement.
Information Technology
Responsibilities
Define the core value proposition, positioning, and messaging hierarchies for new and existing features
Act as the voice of the consumer, synthesizing market trends, competitive analysis, and raw consumer insights to build messaging strategies that resonate with target audiences
Lead a robust experimentation roadmap. Design, brief, and manage messaging experiments for promotional offers and features to identify the most effective creative, copy, and value statements
Serve as the PMM lead in cross-functional pods (Product, Engineering, PR, Creative, Operations) to ensure successful go-to-market launches
Partner with creative and channel teams to translate PMM strategy into high-performing marketing assets, including landing pages, videos, emails, and digital ads for placements
Own and analyze key performance metrics for your campaigns, delivering regular reports to stakeholders and iterating on strategy to achieve campaign targets
Qualification
Required
10+ years of experience in product marketing, growth marketing, or related fields
15+ years of marketing experience, ideally in the tech or subscription service industry
Proven track record of developing and executing messaging strategies for subscription or recurring revenue products
Strong experience with A/B testing, experimentation frameworks, and campaign optimization
Ability to analyze and synthesize qualitative and quantitative data to inform messaging strategy
Exceptional storytelling, writing, and communication skills with the ability to distill complex product features into simple, human-centric benefits
Strong cross-functional collaboration and stakeholder management skills, with experience influencing at all levels of an organization
Preferred
Experience in the technology, SaaS, or subscription services industry strongly preferred
Company
US Tech Solutions
US Tech Solutions counted among the largest yet the fastest growing staffing firm; all achieved organically.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Manoj Agarwal
Chief Executive Officer
Recent News
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