Arcoro · 16 hours ago
Marketing Operations Analyst
United States
Full-time
Remote
Senior Level
$130K/yr - $145K/yr
5+ years expArcoro is a rapidly growing SaaS company that provides modular HR solutions for the construction industry. The Marketing Operations Analyst will be responsible for owning and optimizing the marketing tech stack, ensuring data integrity, and delivering actionable insights to drive revenue outcomes.
Human ResourcesSoftware
Hiring Manager
Julia Belt
Responsibilities
Own and administer the marketing technology stack including HubSpot, Qualified, and supporting tools
Manage system configuration, integrations, data flow, and user permissions
Partner with RevOps, Sales and IT to ensure clean handoffs and aligned processes
Document and maintain marketing operations SOPs, workflows, and governance standards
Identify opportunities to improve efficiency, automation, and scalability across marketing processes
Own lead lifecycle definitions and processes across inbound, outbound, ABM, and events
Maintain lead scoring models (demographic, firmographic, and behavioral)
Monitor data quality, enrichment, de-duplication, and segmentation standards
Ensure accurate routing, SLA tracking, and handoff between Marketing, BDRs, and Sales
Support experimentation and optimization of lead qualification and conversion strategies
Build and maintain dashboards and reporting for marketing campaigns and programs from lead to funnel conversion
Analyze performance by segment, channel, campaign, persona, and product line
Partner with marketing and sales leadership to define success metrics and KPIs
Translate complex data into clear insights and recommendations for action
Support forecasting, planning, and quarterly business reviews with data-driven insights
Serve as the primary administrator for Qualified, including playbooks, workflows, and AI configuration
Optimize inbound engagement to drive faster demo scheduling and pipeline creation
Monitor performance and adoption across Sales and BDR teams
Partner with Sales and RevOps to evolve inbound experiences over time
Ensure reporting and attribution from Qualified is aligned with broader funnel and pipeline reporting
Qualification
Required
5+ years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, or a related role
Hands-on experience with HubSpot and Salesforce (administration strongly preferred)
Experience managing or supporting conversational marketing or inbound routing tools (Qualified preferred)
Strong understanding of B2B demand generation funnels and MQL → SQL → pipeline metrics
Experience building dashboards and reporting for funnel performance and revenue attribution
Comfortable working cross-functionally with Marketing, Sales, RevOps, and leadership
Benefits
401(k) with Company match
Medical/Dental/ Vision, STD/LTD, Life Insurance
Flexible PTO and Company-paid holidays
Remote/Hybrid Work
Company
Arcoro
Leader in modular HR software solutions that provide HR and compliance management to high-risk, high-consequence industries.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dave Gray
Chief Executive Officer
Austin Merritt
Chief Product Officer
Recent News
PR Newswire
2025-09-15
Seattle TechFlash
2025-05-29
Company data provided by crunchbase