Averro · 23 hours ago
Sr. Manager, Integrated Lifecycle Marketing
United States
Full-time
Remote
Mid, Senior Level
$130K/yr - $150K/yr
5+ years expAverro is seeking a Senior Manager of Integrated Lifecycle Marketing who thrives at the intersection of CRM and growth marketing. The role involves leading the planning and execution of integrated campaigns across various channels, optimizing customer experiences, and managing a small team of marketers to drive measurable results.
Internet
Hiring Manager
Angela Parra
Responsibilities
Lead the planning and execution of integrated campaigns across email, SMS, paid social, and remarketing
Build, launch, and optimize multi-channel campaigns (email, SMS, in-app, web) that drive measurable results and optimize touchpoints for maximum conversion
Deliver cohesive customer experiences and measure ROI
Develop and execute CRM and lifecycle strategies to improve acquisition, engagement, conversion, and retention
Manage campaign operations end-to-end, including brief development, copywriting, defining segmentation, automation logic, content testing, deliverability, QA and launch
Translate data insights into actionable optimizations — across targeting, creative, and channel mix
Contribute to the overall marketing calendar, ensuring lifecycle and paid efforts reinforce brand storytelling and acquisition goals
Stay current on emerging CRM tools and paid media trends to evolve the integrated marketing stack
Continuously test messaging, creative, and cadence to improve performance metrics (open rates, CTR, retention, LTV)
Collaborate with broader marketing team to ensure consistent storytelling and alignment across touchpoints
Use data to uncover behavioral insights and opportunities for personalization
Manage a small team of marketers supporting integrated campaigns
Qualification
Required
5+ years of experience in lifecycle marketing, growth, or performance marketing roles
Proven success running integrated campaigns with measurable lift in conversion or retention
Strong knowledge of marketing automation platforms (Salesforce Engage, Salesforce Marketing Cloud, Klaviyo, etc), ad managers (Meta, Tiktok, Google, LinkedIn), and analytics tools
Experience developing full-funnel strategies and translating them into channel-specific tactics
Experience with AI-driven lifecycle orchestration and agentic systems
Comfortable working both strategically and operationally — building, launching, and optimizing campaigns yourself
Excellent cross-functional collaboration and communication skills
Benefits
Medical
PTO
Holidays
401K
Company
Averro
Averro was founded in 2010
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Christopher Duxler
CIO/CTO
Jennifer Edson, CPA
CFO Consultant
Company data provided by crunchbase