eTeam · 2 weeks ago
Senior Marketing Consultant
New York City, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$107.14/hr - $137.14/hr
10+ years expeTeam is seeking a Senior Marketing Consultant to join their Marketing Science & Technology team. The role involves designing and operationalizing training modules for measurement solutions and providing measurement advisory services to senior customers, focusing on enhancing measurement methodologies and client relationships.
Information Technology
Responsibilities
Advising, Developing & Facilitating Measurement Training (Time Allocation: 60%)
Asset enhancement & development
Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems
Develop pre/post implementation guides and optimization workflows for prioritized measurement solutions (e.g., CAPI, Brand Lift Testing, Revenue Attribution)
Curriculum design & content development
Develop training modules, implementation frameworks, checklists and customer engagement support assets – e.g., enhanced Campaign Manager Tool (CMT) configuration guides, event selection tools, customer comms
Advise on and facilitate production of multi modal measurement training content: facilitator decks, eLearning modules, micro videos, lab guides, assessment rubrics, and certification criteria and assets working in close partnership with GTME partners
Hands on labs & assessments
Build scenario-based labs to provide practical exposure to real-world customer scenarios (e.g., objection handling, technical issues support and resolution paths, implementation, data storytelling and recommendations)
Create graded assessments tied to competency levels (Beginner/Intermediate/Advanced)
Training Evaluation
Advise on best practices for evaluating learner outcomes and establishing feedback loops for continuous improvement
Providing Measurement Advisory Services to Senior Customers (Time Allocation: 40%)
Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance
Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships
Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance
Qualification
Required
10 years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets
8 years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role
Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design
Experience in advanced SQL query development, python, data modelling and marketing analytics
Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions)
Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.)
Preferred
Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems
Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
Experience with CRM platform technology and data structures
Experience working directly with sales teams
A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills
Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups
Collaborative with ability to establish strong relationships with colleagues and senior stakeholders
Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes
Excellent communication, presentation skills and experience presenting to executive stakeholders
Company
eTeam
eTeam is a staffing agency that also provides payrolling services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-12-04Acquired
Leadership Team
Swetta Bhatt
CEO APAC & India
Aanchal Thakur
Chief Customer Officer
Recent News
2025-11-19
2025-08-21
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