J&L Marketing, Inc. · 2 days ago
Senior Digital Media Specialist
Louisville, KY
Full-time
Onsite
Mid, Senior Level
3+ years expJ&L Marketing, Inc. is a leading digital marketing agency recognized for its excellence, having achieved Google Premier Status. They are seeking a Senior Digital Media Specialist who will be responsible for setting up and maintaining digital marketing campaigns, ensuring quality assurance, and providing exceptional client support.
AdvertisingAutomotiveDirect MarketingMarketing
Responsibilities
Assist with the setup, monitoring, and maintenance of digital marketing campaigns across various platforms (Google Ads, Meta, etc.). Ensure accurate implementation of tracking, targeting, and ad creative
Collect and organize campaign data for internal reporting. Help prepare performance summaries and dashboards for senior team members and account managers
Perform basic QA tasks, including checking live ads, verifying proper tracking, and reviewing campaign components to ensure accuracy before launch
Deliver proactive, personable, and solutions-focused service through all channels of communication. Anticipate client needs, respond promptly, and ensure their experience is seamless and positive
Support senior analysts and strategists by completing assigned backend tasks accurately and on time. Communicate any roadblocks or questions clearly and proactively
Follow internal processes and documentation standards to maintain campaign consistency and quality. Help keep internal records organized and up to date
Serve as the primary point of contact for clients, delivering expert guidance and responsive support throughout their digital marketing journey. Ensure they feel informed, confident, and taken care of at every step
Stay curious and eager to learn about trends, technologies, and best practices in digital marketing. Take initiative in growing your skills through hands-on experience and feedback
Qualification
Required
Bachelor's degree in Marketing, Advertising, or a related field is required (equivalent proven professional experience may be considered in place of a degree)
Google Ads Certification for Paid Search, Display, Demand Gen, Video, and Shopping Ads
3+ years experience in Google Ads
3+ years experience in Meta Advertising
3+ years experience in Google Analytics and Google Tag Manager
Experience exceeding expectations and performing in a deadline-driven environment
Proven analytical and critical thinking skills
Preferred
OTT experience is a plus
Benefits
Health, Dental, Vision, and Disability Insurance
Company Paid Life Insurance
Vacation/PTO and Seven Observed Holidays
Fun and Professional atmosphere
401k with Company Match
Yearly Professional Development Credit
Monthly Rideshare Credit
Office Gym Membership
Company
J&L Marketing, Inc.
J&L Marketing provides a complete range of digital and multi-channel direct marketing solutions for industries such as automotive, agriculture, home services, political candidates, insurance, food and beverage and more.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Joseph
Founder
Recent News
2024-04-07
Company data provided by crunchbase