Appian · 1 day ago
Senior Solutions Marketing Lead, Finance
McLean, Virginia
Full-time
Onsite
Senior Level
7+ years expAppian is a software company that automates business processes, and they are seeking a Senior Solutions Marketing Lead to own the messaging and marketing strategy for Finance. This role involves defining value-based messaging, executing marketing plans, and delivering thought leadership to position Appian competitively in the finance sector.
Business Process Automation (BPA)Data ManagementDeveloper ToolsEnterprise SoftwareInsurTechRobotic Process Automation (RPA)Software
Responsibilities
Define and execute a holistic marketing plan to differentiate Appian in Finance and capture mindshare of our target buyers
Own and maintain the personas and foundational messaging frameworks that serve as the "source code" for all internal and external content
Maintain a deep understanding of Appian’s product capabilities and differentiators; our competitive landscape; and the pain points, trends, and buying triggers for Finance
Apply rigor, discipline, and an analytical mindset to measure program effectiveness against pipeline and revenue goals
Deliver unified solution narratives that align with horizontal messaging themes while demonstrating the domain fluency needed to win in Finance
Act as the subject matter expert and storyteller, delivering thought leadership, proof points, customer stories, speaking engagements, and playbooks that establish Appian as a winning solution for Finance
Equip Appian GTM functions and global teams to ensure everyone is telling a consistent and impactful story across all activities and channels
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
7+ years of product, industry, or solution marketing experience in B2B SaaS environments
Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages
An analytical mindset and the ability to use data to inform program planning, execution, and optimization
A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals
An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action, measure results, and hold key stakeholders accountable
Demonstrated ability to work across functions, be a team player, and thrive in a highly collaborative and matrixed environment
A portfolio of programs you've built and executed, including messaging frameworks, sales playbooks, and launch plans
Preferred
MBA is a plus
Prior Finance experience is strongly preferred
Experience with related technologies—including artificial intelligence (AI), automation, business process management (BPM), case management, Platform-as-a-Service (PaaS), and data fabric—a plus
Benefits
Health coverage
Employee Assistance Program (EAP) with free mental health support
Life and disability insurance
Employee Stock Purchase Program (ESPP)
Retirement/pension plan
Wellness dollars
Tuition reimbursement
Family-forming benefits
Company
Appian
Appian is a software company that provides digital transformation, low-code application development, and business process management.
1001-5000 employees
H1B Sponsorship
Appian has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (45)
2023 (31)
2022 (38)
2021 (31)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$47.5MKey Investors
Novak Biddle Venture Partners
2017-05-25IPO
2014-03-03Series Unknown· $37.5M
2008-07-21Series A· $10M
Leadership Team
Matt Calkins
CEO
Michael Beckley
Chief Technology Officer & Founder
Recent News
2026-01-22
Washington Technology
2026-01-17
2026-01-16
Company data provided by crunchbase