CNH · 3 hours ago
Head of Case IH Brand Communications
New Holland, SD
Full-time
Hybrid
Director/Executive
$148K/yr - $218K/yr
10+ years expCNH is a company focused on innovation, sustainability, and productivity in agriculture and construction. The Head of Case IH Brand Communications will lead global brand communications strategy and execution, ensuring alignment with core brand values and driving brand differentiation through integrated campaigns.
IndustrialMachinery ManufacturingManufacturing
No H1B
Responsibilities
Develop an aspirational, coherent and exiting Case IH brand communications strategy globally articulating clear positioning, audiences, and channel mix; ensure it reflects Case IH’s distinct personality
Drive overarching consistency, while ensuring regional nuance across all five global regions
Translate strategy into an annual communications plan and calendar (campaigns, launches, events, PR, social, content, dealer toolkits) with budgets, milestones and success metrics
Align Case IH messaging with core brand values and (where relevant) Precision Technology narratives, while keeping the Case IH brand voice and priorities at the forefront
Act as brand guardian for Case IH; ensure all creative/content follows the Case IH Style Guide, ensure all relevant teams follow this
Champion brand differentiation versus sister brands in external communications
Lead visionary and breakthrough campaigns, that propel Case IH deeper into the ag space, as well as adjacent audiences and the broader community
Lead integrated campaigns (paid/owned/earned/shared), product launches and brand storytelling (copy, visual, video), ensuring local relevance and language adaptations across priority markets
Oversee development of toolkits for countries/dealers (key messages, assets, social toolkits, press materials), where appropriate, to enable consistent local execution
Ensure technology related stories (automation, connectivity, digital services) are accurate and consistent with CNH precision tech messaging frameworks when applicable to Case IH brand
Own the press office for Case IH globally, and all integrated editorial planning including: media strategy, narrative, spokesperson prep, press events, product media days, and reviews
Drive the digital footprint (web content in coordination with digital teams, organic social, social publishing/playbooks, influencer collaborations)
Partner with corporate/brand digital teams on measurement & optimization (traffic, engagement, conversions, sentiment, share of voice) and paid media plans
Define Case IH presence at Tier 1 globally relevant regional shows/events — from concept and content to on site media/customer experiences — coordinating with brand, product and dealer teams
Partner with regional teams to deliver dealer communications that improve retail readiness (newsletters, launch toolkits, training content, internal broadcasts)
Define and track KPIs: brand awareness & consideration, earned media share of voice/sentiment, campaign reach & engagement, web traffic, lead quality, event ROI; provide quarterly performance readouts and recommendations
Own the communications budget for Case IH globally; forecast, allocate, and optimize investment across channels
Select and manage agencies and vendors, negotiating scopes and ensuring on time, on budget, on brand delivery
Lead, coach and develop the Case IH Brand Communications team; build a high performing, collaborative culture with global brand hubs and corporate communications
Qualification
Required
10 – 15+ years in brand/communications roles (agency and/or in house) in complex, multinational environments; evidence of leading successful integrated, multi market campaigns and PR programs
Evidence of extensive work (8-10 years) of leading multinational teams across geographies and cultures
Fluent English (written and spoken)
Bachelor's or higher degree in Communications, Marketing, Languages or relevant field
Demonstrated stewardship of brand identity and tone
Strong knowledge of agricultural industry, machinery (both technical and functional) and landscape
Strong familiarity with external comms approvals, disclosure and governance in a multinational, listed company context
Proven ability to influence and partner across product marketing, sales/dealers, regional marketing, corporate/tech comms and executive stakeholders
Demonstrated success in working in highlight matrixed environments
Comfortable defining KPIs and using performance insights to optimize campaigns and report outcomes (incl. SOV, sentiment). Demonstrated success against challenging KPIs
10-15 years of leading teams and implementing successful change management programs, upskills, succession planning and rotational development
Preferred
Sector experience with premium multinational brands, and dealer network communications
Understanding of precision/ag technology narratives and how to integrate them into brand storytelling
Demonstrated strong and productive relationships with trade media across core regions (North America with Europe and Latin America beneficial)
Additional languages are beneficial
Benefits
Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off
Company
CNH
CNH ( NYSE: CNH ) is a world-class equipment, technology and services company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.31BKey Investors
Advanced Propulsion Centre UK
2025-11-20Post Ipo Debt· $577.02M
2025-08-27Post Ipo Debt· $581.53M
2025-06-02Post Ipo Debt· $364.53M
Leadership Team
Jose Heitor Nogueira
CFO Agriculture Segment - North America
Mike Lexa
Chief Information Security Officer, Global Vice President
Recent News
2026-01-16
MarketScreener
2026-01-03
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