SeaWorld Parks & Entertainment · 11 hours ago
Manager, Integrated Marketing
San Antonio, TX
Full-time
Onsite
Mid, Senior Level
5+ years expSeaWorld Parks & Entertainment is dedicated to animal care and creating memorable experiences for guests. The Integrated Marketing Manager will develop and manage marketing initiatives across various channels to support the parks, ensuring brand consistency and effective communication with guests and partners.
Digital EntertainmentEducationParksTravel
Responsibilities
Creative development & management of marketing promotional materials, consumer event / festival campaigns
Project management of assigned marketing programs to include strategy, development, execution & performance management for consumer activation programs, including year-round consumer, promotions, and Annual Pass Member activations
Collaboration with interdepartmental teams for web content, email campaigns, social, PR and in-park communication
Lead creative development, management & execution of marketing materials (brand collateral) to support events, retail offers, partner promotions, emails, sales & web
Reinforce the PRKS brand by ensuring marketing collateral is developed in accordance with brand and advertising campaign guidelines
Develop and execute marketing plans with a holistic approach for all guest communications
Analyze data and trends to create detailed event recaps and recommendations
Support in-park revenue objectives by integrating execution into marketing plan
Execution of integrated and innovative marketing campaigns, supporting attendance and revenue-driving initiatives and manage trafficking of paid media
Maintain brand consistency across all marketing channels
Work with United Parks & Resorts corporate departments (Creative Services, Email, Social, Web) to oversee and manage multichannel marketing projects for the park
Communicate professionally and effectively with ambassadors, vendors, partners, guests, and various departments to achieve park and company goals
Model the company culture and ensure that marketing initiatives align with the overall strategic direction of the company
Provide excellent service to guests and team members
Assist in success of marketing department by assisting in other areas when needed
Qualification
Required
Bachelor's degree required or equivalent combination of education and marketing experience
Must have 5 years of prior marketing or communications experience
Must have 3 years of project management and/or supervisor experience
Must have a valid driver's license and be able to obtain a PRKS driver's license
Must have excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences in the English Language
Must be proficient in Microsoft Office applications
Must have the ability to professionally interact with various levels of leadership
Must be enthusiastic, confident, and able to handle multiple tasks simultaneously, meet tight deadlines and be extremely detailed with excellent problem solving and analytical skills
Superior multi-tasking, competing priority management and speed to execution designed for a fast-paced, flexible, and demanding environment
Must be process and detail oriented as well as possess the ability to handle multiple projects with strict deadlines
Must be able to work independently and have flexibility to work successfully in a team environment when needed
Must be able to lift 20 pounds and push/pull up to 50 pounds
Must be able to work indoors and outdoors, in varying weather, to include extreme heat
Work regularly Monday through Friday but with flexibility based on business need to include weekends, evenings, and holidays
Occasional travel required
Preferred
Master's Degree in Marketing or related field strongly preferred
Prior theme park, hospitality, tourism, and/or entertainment-related experiences preferred
Spanish speaking a plus
Knowledge or experience with computer-based reporting and input systems preferred
Benefits
Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan
Company
SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Zhonghong Holdings Group
2017-03-24Post Ipo Equity
2013-04-19IPO
2009-01-01Series Unknown
Leadership Team
Jim Forrester
Interim Chief Financial Officer and Treasurer
Ian Parker
Corporate Vice President, Head of Groups and Partnerships
Recent News
The Orlando Sentinel
2025-12-29
2025-11-27
2025-11-11
Company data provided by crunchbase