Local Hero · 20 hours ago
Director, Marketing
Boulder, CO
Full-time
Hybrid
Director/Executive
$110K/yr - $130K/yr
7+ years expLocal Hero is a MAAP technology company that combines local digital media and dynamic ad creation to enhance consumer traffic for brands. They are seeking a Marketing Director to define outreach strategy and execute campaigns while collaborating with leadership and managing marketing staff.
AdvertisingDigital MarketingMarketing
Hiring Manager
Rachel Luna-Victoria
Responsibilities
Translate business goals into measurable KPIs, budgets, and campaign frameworks
Create the strategy, define segments and objectives, collaborate on design, and optimize demand-gen Google, LinkedIn, and other platform campaigns
Manage HubSpot performance dashboards and facilitate reporting
Collaborate with sales and product on the 4 P marketing mix, campaign alignment, MQL pipeline, and revenue goals
Hire and grow marketing staff, specialists, contractors, and creative partners
Monitor market trends, performance data, and platform shifts
Lead conference and event strategy, booth development, site marketing, sponsorships, performance objectives and sales collaboration
Accountable for the performance of all external facing brand assets including the corporate website, client landing pages, print collateral, and sales proposals
Be the voice of our customers, providing external input, and running market research
Present campaign results and strategic insights to leadership and key clients
Qualification
Required
7–12 years of progressive marketing experience in a digital agency or SaaS environment
Bachelor's degree or equivalent experience
Experience leading campaign planning, budgeting, and optimization across multi-channel media
Expertise with HubSpot or similar CRM platforms and analytics/reporting tools
Strong project management experience especially using Asana or Airtable
Excellent written and verbal communication skills — you can lead presentations and craft copy that performs
Proven leadership skills and the ability to manage multiple initiatives with precision
Preferred
You've built or managed an internal marketing function before — or helped scale an agency's marketing product
You're analytical, creative, and operationally disciplined
You think in dashboards, funnels, and feedback loops
You thrive on mentorship, process-building, and high standards of execution
You have an entrepreneurial mindset and a proactive approach to solving problems
Benefits
Flexible hybrid work
Generous time off
Professional development budget
Strong health plans - We even cover our employees' dental and vision premiums
Access to Flexible Spending Accounts Plan
Matching traditional and Roth 401k
Employee Assistance Program
Supplemental tenure-based leave: self-care and family first
Life Insurance
Legal Assistance plan
Pet Insurance discount through the ASPCA
Company
Local Hero
Local Hero is a digital marketing platform that provides advertising, marketing, and store location detail services.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.18M2025-07-28Series Unknown· $4.18M
Leadership Team
T
Terrie Adams
Chief Talent & Finance Officer
Company data provided by crunchbase