Madonna Rehabilitation Hospitals · 9 hours ago
Vice President Referral Relations
Lincoln, NE
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expMadonna Rehabilitation Hospital is seeking a Vice President of Referral Relations to drive multi-market referral growth and strengthen partnerships with high-value providers. This strategic leadership role involves developing and executing referral growth strategies while collaborating with various stakeholders to optimize patient access and achieve revenue goals.
Health CareHospitalMedical
Responsibilities
Develop, lead, and execute a multi-market referral growth strategy to achieve market projection, budget and patient access goals
Assess new and existing markets to identify high-potential referral sources and geographic expansion opportunities; and develop and oversee implementation of strategies approved by executive leadership to increase market share
Collaborate with executive leadership to prioritize growth areas based on patient demographics, payer mix, and competitive landscape
Lead territory planning for market outreach and ensure each hospital/clinic has a targeted referral growth plan
Cultivate strong, ongoing relationships with key referral sources including physicians, trauma centers, and work comp case managers
Build partnerships with complementary providers to drive appropriate post-acute utilization across Madonna’s rehabilitation system
Conduct regular on-site visits and check-ins to identify new collaboration opportunities and expand reach into new markets
Develop, implement and manage stakeholder engagement activities that reinforce partnership strategy and provide superior customer service with a focus on addressing client needs, issues and priorities
Oversee referral tracking systems (CRM - Hubspot) to monitor the strength of Madonna’s relationships with other organizations/hospitals/clinics
Analyze referral/admission trends by Madonna referral development staff member, hospital, service line, and provider type for territory optimization
Establish KPIs and dashboards (e.g., referral growth %, by impairment, payor source, outreach ROI) for the department
Provide executive leadership with regular updates on referral performance and strategic recommendations
Utilize data to create direct strategies to stay market competitive
Provide strategic and operational leadership for the referral development team, ensuring alignment with Madonna core values, mission, strategic initiatives, and annual goals
Build, lead, and sustain high-performing teams by recruiting, developing, mentoring, and retaining skilled referral development and admissions professionals, ensuring teams members have the knowledge and resources to meet expectations; set clear expectations and hold staff accountable for results
Establish performance goals, conduct regular performance evaluations, and implement development plans that support continuous learning, professional growth, accountability, and service excellence
Foster a culture of collaboration between admissions, marketing, operations and clinical staff to position Madonna for success with strategic initiatives and goals
Responsible for management of the Director of Admissions, Director of Regional Business Development, and Director of Omaha Business Development roles
Work with marketing to design outreach campaigns and service line promotions to attract and retain referral sources and further Madonna’s rehabilitation mission
Develop referral toolkits and communication materials for referring providers in conjunction with the marketing team
Coordinate continuing medical education (CME) events, lunch-and-learns, or other referral development events to increase visibility
Leverage digital platforms (email, Hubspot) to build Madonna’s brand and expand its reach
Represent Madonna locally, regionally and nationally through sponsorships and conference attendance
Collaborate with Operations and Clinical leadership to align capacity, staffing, and access with referral demand
Contribute to strategic planning and forecasting, especially when evaluating new markets or acquisitions
Communicate feedback from referring physicians, referral sources and payors to help improve services, ensure excellent patient experience and enhance competitive positioning
Ensure all referral activities comply with regulatory requirements, including but not limited to, Stark Law, Anti-Kickback Statute, and HIPAA guidelines
Collaborate with legal and compliance departments to establish transfer agreements, negotiate and manage contracts, and mitigate risks related to referral activities
Monitor referral quality metrics (e.g., patient satisfaction, length of stay discussion, response time and conversion rates) to reinforce trust with referring providers
Qualification
Required
Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Organizational Development, or a related field required
Minimum of five (5) years of progressive experience in healthcare business development, referral development, physician relations, or market growth roles
Minimum of three (3) years of experience leading, mentoring, and managing high-performing teams
Demonstrated success developing and executing enterprise-wide referral growth and market expansion strategies and building and sustaining strategic partnerships with physicians, health systems, payors, and community providers
Strong strategic planning, business acumen, and financial awareness related to healthcare growth and market development
Strong leadership skills with the ability to lead cross-functional initiatives and drive organizational growth
Advanced analytical skills with ability to analyze market, referral, and admissions data and translate findings into actionable executive-level recommendations
Working knowledge of healthcare regulatory requirements related to referral activities, including Stark Law, Anti-Kickback Statute, and HIPAA
Demonstrated ability to collaborate effectively with executive leadership, physicians, clinical leaders, marketing, admissions, and operations
Exceptional written and verbal communication skills with the ability to influence at all levels of the organization
Ability to travel locally, regionally, and nationally as required to support referral development activities
Current valid Nebraska driver's license with a safe driving record
Background checks are conducted; candidates must provide required authorizations
Preferred
Master's degree strongly preferred
Experience working across acute, post-acute, rehabilitation, or specialty healthcare settings preferred
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
Madonna Rehabilitation Hospitals
Madonna Rehabilitation Hospital is one of the nation's foremost facilities for medical rehabilitation and research.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Terasa F.
Vice President of Patient Care and CNO
Danielle Borland
Executive Assistant to Chief Executive Officer
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