Harris Computer · 1 day ago
Marketing Manager
Pennsylvania, United States
Full-time
Onsite
Mid, Senior Level
5+ years expHarris Computer is seeking a hands-on, strategic Marketing Manager to lead go-to-market execution and demand generation for their K–12 education solutions portfolio. This role involves collaborating with various teams to drive pipeline, support retention, and enhance brand presence through effective marketing strategies.
Responsibilities
Develop and execute go-to-market strategies for new products, features, and releases
Partner with sales, product, and leadership to align messaging and support revenue targets
Build and execute demand-generation campaigns (email, social, SEO, paid, content)
Track performance metrics and optimize based on analytics
Create clear, compelling messaging for K–12 and institutional audiences
Write and manage content including:
Website copy
Case studies
Blogs / thought leadership
Email campaigns
Customer stories
Product one-pagers & pitch decks
Maintain a consistent brand voice across all materials and channels
Own and optimize the website, including content updates, structure, SEO strategy, and performance
Manage content refresh cycles in partnership with Product and Solutions teams
Improve SEO visibility through targeted content and technical upgrades
Manage social media presence across consolidated HES channels
Build a structured content calendar and track performance
Increase engagement and visibility within the education sector
Lead all trade show and conference planning, including:
Booth design and logistics
Collateral creation
Vendor coordination
Shipping and staffing schedules
Execute regional and virtual User Groups, including:
Agenda planning
Speaker/vendor coordination
Promotion and registration
Post-event follow-up and reporting
Develop standardized event playbooks to ensure repeatable, scalable execution
Manage the full RFP/RFI lifecycle:
Intake, qualification, timeline management
Cross-functional coordination with Product, Sales, Finance, and Legal
Compilation and submission of final documents
Maintain a master RFP library with up-to-date product content and responses
Improve RFP win rate through stronger content, templates, and process discipline
Create and maintain sales enablement materials, including:
Product sheets
Competitive briefs
Customer stories
Presentations and demo scripts
Support Sales with targeted messaging, outreach content, and industry collateral
Build timelines, manage vendors, and drive cross-functional delivery
Track event budgets, campaign costs, and optimize spend for ROI
Improve internal processes for repeatable, scalable marketing execution
Qualification
Required
5+ years of marketing experience in SaaS, B2B, EdTech, GovTech, or institutional markets
Strong writing and content creation skills
Experience marketing to education, government, or complex B2B buyers
Hands-on experience with websites, SEO, and content-driven growth strategies
Experience planning and executing trade shows/conferences
Ability to manage projects independently and collaborate across teams
Strong organizational and time-management skills
Preferred
Experience in K–12 or education technology
Familiarity with long, consultative sales cycles and procurement processes
Experience with CRM and marketing automation tools (Salesforce, HubSpot, etc.)
Experience coordinating or supporting User Groups or customer events
Company
Harris Computer
Harris provides mission-critical software solutions for the Public Sector, Healthcare, Utilities, and Private Sector verticals throughout North America, Europe, Asia, and Australia.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Scott Thomas
Group Leader/CEO - Novum Group, Harris Healthcare (Constellation Software TSX:CSU)
Diane Gibson, SHRM-CP
Human Resources Business Partner
Company data provided by crunchbase