SPIA Cycling Inc. · 18 hours ago
Brand Content Specialist
Boulder, CO
Full-time
Onsite
Entry, Mid Level
$65K/yr - $85K/yr
2+ years expSPIA Cycling Inc. is a leader in cycling technology, known for its innovative training solutions. The Brand Content Specialist will create and manage engaging content across various digital platforms while collaborating closely with the marketing team to enhance brand visibility and engagement.
Health Wellness & Fitness
Responsibilities
Serve as the primary in-house resource for photo, video, and design at Stages Cycling, supporting brand storytelling across channels
Create compelling visual and digital content that helps drive brand engagement and revenue across multiple mediums. Content may include (but is not limited to): social media, advertising, product launches, educational assets, product storytelling, vlog/documentary-style content, and commercial video
Manage and maintain Stages Cycling’s day-to-day social media presence and digital communications
Write clear, engaging, and brand-aligned copy for social media, email, web, and other digital platforms
Plan, create, publish, and optimize content across social media channels, including community engagement, comment moderation, and performance monitoring
Support the creation and maintenance of website content, including athlete stories, product information and explainers, team updates, and industry partnerships
Organize, manage, and maintain photo and video assets for ongoing brand and marketing use
Manage Stages Cycling’s YouTube and Vimeo channels, ensuring an on-brand, user-focused experience
Travel to events as needed to support marketing initiatives, create on-site content, and manage live social media coverage
Collaborate with the Marketing Director to develop and execute email marketing and paid social media campaigns, including content creation, optimization, performance tracking, and engagement
Design promotional and marketing assets such as sell sheets, promotional materials, and branded swag
Contribute ideas and creative execution to broader marketing strategies and initiatives
Qualification
Required
Two years of relevant professional experience in photo, video, design, or digital content creation
Experience with end-to-end video production, including editing and file management
Proficiency with Adobe Premiere Pro, Photoshop, Illustrator, and Figma and/or comparable video, photo, and design tools
A creative mindset paired with strong planning and execution skills
Strong attention to detail, organization, and deadline management
Clear and effective written and verbal communication skills
Ability to travel up to 20%, including occasional weekends
Flexibility to work non-standard hours when supporting events or launches
Preferred
Bachelor's degree in communications, marketing, graphic design, or a related field, or equivalent practical experience
Experience with copywriting and social media content strategy
Familiarity with social media management platforms and analytics tools
General understanding of cycling culture across multiple disciplines (e.g., road, mountain, gravel, indoor cycling, triathlon, cyclocross, track); passion for one or more is a strong plus
Benefits
A mission-driven environment that promotes sustainability, eco-friendly commuting, and healthy living.
Passion-driven team with a shared love for cycling and outdoor activities.
Employee access to products, demo programs, and early product launches.
Flexible schedules to support active lifestyles.
Fun and dog-friendly office environment.
Onsite gym and shower amenities
Company
SPIA Cycling Inc.
SPIA (Smart Performance Intelligence Algorithm) is an innovative cycling technology startup, backed by the global industry leader Giant Group.
Founded in 2024Boulder, Colorado, US
2-10 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase