Intersport · 9 hours ago
Director of Ticketing & Fan Experience
Chicago, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$65K/yr - $75K/yr
5+ years expIntersport is the owner of the Association of Pickleball Players, dedicated to enhancing the pickleball tournament experience. The Director of Ticketing & Fan Experience will create and execute ticket sales strategies while designing exceptional fan experiences across all APP events, focusing on revenue generation and fan engagement.
AdvertisingBrand MarketingContent MarketingMarketingSports
Responsibilities
Embody and reflects the APP’s performance-based culture and commits him/herself and team to the highest standards for all work
Work effectively with cross-functional teams to deliver executional excellence
Develop and execute ticketing strategies for all APP events, including pricing, packaging, promotions, and inventory management
Design and oversee the end-to-end fan experience at APP events, from arrival to departure
Own ticketing strategy aligned with the experience-first festival model
Design ticket products that support participation, discovery, and social engagement
Lead pricing, bundling, and packaging across GA, VIP, clinics, add-ons and hospitality experiences that enhance value for fans, partners, and players
Forecast ticket revenue, manage ticketing-related budgets, and manage performance against targets
Partner with Marketing on audience-led ticket messaging
Execute ticket on-sale strategies for each APP event
Manage inventory, pricing tiers, discounting, and releases
Monitor sales velocity and adjust tactics, as needed
Support experiential storytelling in purchase flows
Align ticketing with sponsor and community goals
Own relationships with ticketing platforms and vendors; oversee system setup, reporting, and troubleshooting
Establish service standards for fan-facing touchpoints including entry, seating, hospitality, premium areas, and customer service
Partner with operations, sponsorship, and broadcast teams to integrate fan activations, signage, and interactive experiences
Lead on-site ticketing and access operations
Design festival-style entry and upgrade flows
Oversee box office, scanning, credentials, trouble-shooting, and issue resolution
Actively promote on-site upsells and upgrades
Ensure ticketing enhances the overall event experience
Serve as the primary on-site lead for ticketing and fan experience execution at tournaments
Manage on-site staff, volunteers, and vendors related to ticketing, access control, and fan services
Ensure seamless coordination with security, venue partners, and local stakeholders
Create and maintain standard operating procedures (SOPs) for ticketing and fan experience operations
Analyze ticket sales data, attendance trends, and customer insights to optimize revenue and fan access
Own ticketing data, reporting, and insights
Analyze fan behavior and purchase patterns and lead fan feedback initiatives and implement continuous improvements based on insights and data
Deliver post-event performance reports
Build and evolve a scalable ticketing 'playbook'
Serve as internal authority on ticketing
Collaborate with Competition, Marketing, Sales and Partnerships, and Operations to align ticket sales campaigns with brand and audience growth goals
Support sponsor and partner ticketing needs
Manage ticketing platform and service partners
Qualification
Required
Minimum of five (5) years' full-time experience in in sports, music, or festival ticketing, inclusive of both strategy and execution
Proven success managing pre-event sales and on-site ticket operations
Experience selling premium and experiential ticket products
Proven track record of driving ticket sales revenue and improving fan satisfaction
Strong understanding of ticketing platforms and access control
Experience managing ticketing platforms (e.g., Ticketmaster, Paciolan, SeatGeek, or similar)
Strong analytical skills with the ability to translate data into actionable strategies
Data-driven mindset with strong operational skills
Willingness to travel extensively and work nights/weekends during events
Flexibility to work both independently and collaboratively in an entrepreneurial environment
Preferred
Festival, experiential event, multi-event tour, and/or league background a plus
On-site upsell and fan-journey expertise a plus
Leadership experience within ticketing or event operations a plus
Knowledge of pickleball or strong interest in the sport a plus
Benefits
Medical
Dental
Vision
Parental leave benefits
401(k) with company match for qualified employees
Company
Intersport
Intersport is an award-winning agency and leader in the creation of ideas, content and experiences that attract and engage passionate audiences.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
R
Ryan Robinson
COO
Jim Kenyon
President, Partnerships & Experiences
Recent News
Sports Business Journal
2025-11-03
Company data provided by crunchbase