Uppercut Deluxe · 1 day ago
Marketing Coordinator
Oceanside, CA
Full-time
Onsite
Mid Level
$55K/yr - $65K/yr
3+ years expUppercut Deluxe is a globally recognized premium brand specializing in men's grooming products. They are seeking a creative Marketing Coordinator to enhance their brand presence through social media, content creation, influencer partnerships, and events.
Consumer GoodsE-CommerceWholesale
Responsibilities
Manage Uppercut Deluxe's organic social media presence across Instagram, TikTok, Facebook, YouTube and other relevant platforms
Create engaging social media content (static posts, videos, Stories, Reels) that reflects brand voice and resonates with our audience
Collaborate with in-house design team to produce high-quality visual assets and creative content
Develop and maintain a content calendar that aligns with product launches, campaigns, and seasonal initiatives
Monitor social media trends, engagement metrics, and community feedback to optimise content strategy
Coordinate brand marketing campaigns from concept through execution, managing timelines, briefs, and asset delivery
Support product launches with integrated marketing plans across organic social, email, retail, and events
Collaborate with the Performance Marketing Coordinator to ensure brand campaigns translate effectively to paid channels
Brief and review creative deliverables to ensure brand consistency and quality across all touchpoints
Maintain brand asset libraries and ensure all marketing materials align with brand guidelines
Identify, reach out to, and manage relationships with barbers, influencers, and brand ambassadors
Coordinate influencer partnerships including product seeding, content collaborations, and campaign activations
Support PR initiatives including media outreach, product launches, and press kit development
Track and report on influencer campaign performance and partnership ROI
Plan and execute brand events, barbering events, pop-ups, and trade show activations
Develop retail marketing materials including POS displays, merchandising kits, and in-store promotional assets
Support wholesale and retail partners with co-marketing initiatives and branded content
Capture event content (photos, videos, social coverage) to amplify reach and engagement
Assist the Global eCommerce Manager with website content updates, blog copywriting, and product page optimization
Write engaging, SEO-friendly blog articles that reflect brand voice and drive traffic to the eCommerce site
Create, schedule, and monitor email marketing campaigns including promotional newsletters, product launches, and lifecycle emails
Analyze eCommerce and email performance metrics to provide insights and recommend optimizations
Support online promotions, sales campaigns, and seasonal initiatives to maximize online sales
Collaborate with creative and digital teams to ensure online assets are accurate, up-to-date, and visually compelling
Qualification
Required
3+ years of experience in marketing, preferably in consumer goods, lifestyle brands, or men's grooming
Proven experience managing organic social media accounts and creating engaging content
Strong content creation skills including copywriting, basic photo/video editing, and visual storytelling
Experience coordinating marketing campaigns and managing multiple projects simultaneously
Comfortable working with designers to brief and review creative assets
Familiarity with social media analytics tools and email marketing platforms
Strong written and verbal communication skills
Highly organised with excellent project management capabilities
Preferred
Experience with influencer marketing and building creator partnerships
Photography and videography skills (iPhone content creation a plus)
Proficiency in Adobe Creative Suite (Photoshop, Premiere, Illustrator) or Canva
Experience planning and executing brand events or activations
Knowledge of retail marketing and POS materials
Understanding of PR and media relations
Passion for barbering culture, men's grooming, and lifestyle brands
Benefits
Flexible work arrangement based in Oceanside, CA
Opportunity to work with a globally recognised, award-winning men's grooming brand
Creative, collaborative team environment with direct impact on brand direction
Genuine career growth potential as the brand continues to expand
Connection to the barbering community and culture
The chance to bring creative ideas to life and see your work make a real impact
Company
Uppercut Deluxe
Uppercut Deluxe is a premium men’s grooming brand created by Australian barbers to inspire style for men worldwide.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Mike Holtzer
Global COO
Company data provided by crunchbase