JCC East Bay · 4 hours ago
Director of Marketing and Communications
Berkeley, CA
Full-time
Onsite
Director/Executive
$110K/yr - $130K/yr
7+ years expJCC East Bay is a community-focused organization that fosters Jewish life and culture. They are seeking a Director of Marketing and Communications to lead brand strategy and outreach efforts, ensuring effective communication of their mission and programs to diverse audiences while promoting their new campus and event center.
CommunitiesEventsNon Profit
Hiring Manager
Rachel Cohen
Responsibilities
Develop and implement a comprehensive institutional and program-level marketing and communications strategies aligned with the JCC's mission and organizational goals
Serve as the organization’s senior marketing decision-maker, ensuring consistency of brand standards, messaging frameworks, and campaign prioritization
Establish brand guidelines, templates, and marketing workflows to enable staff to create on-brand materials
Ensure consistent, compelling messaging that reflects Jewish values, inclusivity, and community impact
Develop and manage marketing department and campaign budgets and track ROI for all marketing activities
Build and maintain marketing systems including content libraries, asset management, and analytics tracking
Conduct competitive research and market analysis to inform strategy and positioning
Interpret data into recommendations that inform program design, pricing, scheduling, and audience targeting
Lead campaigns to promote programs, events, and other initiatives organization-wide
Through comprehensive strategies, drive enrollment for preschool, afterschool, summer camp programs, and membership
Create and execute targeted campaigns for distinct audiences (families with young children, working parents, older adults, community members)
Manage enrollment funnels from inquiry through registration and optimize conversion rates
Coordinate marketing support for open houses, tours, and recruitment events
Track and report on enrollment metrics, event attendance, and campaign effectiveness
Expand audience reach and deepen engagement with participants, members, donors, and partners
Oversee digital marketing, social media, email marketing, print communications, collateral, photo and video shoots, onsite signage, etc
Own organizational website and ensure content reflects brand identity and drives conversions
Write copy for major campaigns, landing pages, program brochures, and promotional materials
Craft narratives and content that highlight the JCC's role in the East Bay community
Elevate voices of staff, members, and partners through storytelling and media
Design or art direct promotional materials, working with freelancers and using templates as appropriate
Manage content calendar across all channels and coordinate timely publication
Manage photography, video, and other visual assets for marketing use
Serve as the primary contact for press and media inquiries
Pitch stories to media outlets to promote the JCC and new campus
Build relationships with local and national media outlets to increase visibility
Handle media relations and community partnerships
Support fundraising campaigns and donor communications in partnership with the development team
Create and maintain a master marketing calendar with submission deadlines for all programs
Provide copywriting templates, examples, and guidelines to program managers for their marketing needs
Review and edit program manager content before publication to ensure quality and consistency
Train program managers on marketing best practices including writing compelling descriptions, creating urgency, and clear calls to action
Establish content submission processes and approval workflows that balance quality control with speed
Collaborate across departments to support program promotion and create understanding of organizational impact
Troubleshoot and provide strategic support when programs are not hitting enrollment or attendance targets
Manage and mentor Marketing Manager, providing clear direction, support, and professional development
Manage relationships with freelance designers, photographers, web developers, and other vendors
Make strategic build vs. buy decisions to maximize limited budget
Train non-marketing staff on DIY marketing tasks and empower them with appropriate tools
Represent the JCC at community events and meetings
Prepare and present marketing strategy updates, performance reports, and insights to senior leadership and, as needed, board committees
Other duties as determined by the COO
Qualification
Required
Minimum of 7-10 years of progressive marketing and communications experience with demonstrated success in enrollment-driven or mission-driven organizations
Proven success in brand management, digital marketing, and media relations
Strong writing, editing, and storytelling skills with ability to craft compelling narratives
Proven ability to develop and execute comprehensive marketing strategies that drive measurable results
Experience with website management, email marketing platforms, social media, and analytics tools
Hands-on experience with design tools (Canva, Adobe Creative Suite, or similar) and ability to create marketing materials
Demonstrated success working in lean environments and building systems from scratch and experience launching or rebranding a major initiative, facility, or campaign
Excellent project management skills with ability to manage multiple priorities, meet deadlines, and coordinate across departments
Strong interpersonal skills with ability to coach and support non-marketing staff
Experience supervising staff and managing budgets
Data-driven approach with ability to track, analyze, and report on marketing metrics
Bachelor's degree in marketing, communications, public relations, or related field
Experience working in nonprofit, cultural, education, or Jewish communal organizations strongly preferred
Commitment to diversity, equity, inclusion, and community values
Commitment to the mission of the JCC East Bay and knowledge of or commitment to learning about the Jewish community, values, and traditions
Strategic thinker with creative vision who can balance big-picture strategy with hands-on execution
Collaborative leader and team player who thrives in a community-centered environment
Available for evening and/or weekend meetings and events as needed
Ability to lift up to 40 lbs
Benefits
Excellent benefits including medical, dental, vision, vacation, sick pay, and holidays (including Jewish).
Company
JCC East Bay
The JCC of the East Bay is a Non-profit Organizations that provides vacation camps, senior meals, cultural, and recreational events.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Melissa Chapman
Chief Executive Officer
Ron Feldman
Chief Financial Officer
Company data provided by crunchbase