Bridgestone Americas · 1 day ago
Product Markeing Consumer Coordinator, BS-LAN
Mexico, MO
Full-time
Onsite
Senior Level
5+ years expBridgestone Americas is a leading company in the tire industry, focused on providing innovative solutions. They are seeking a Product Marketing Consumer Coordinator to lead consumer marketing strategies and manage product campaigns to enhance brand awareness and market share.
Manufacturing
Responsibilities
Lead and manage Product Mkt consumer campaigns focus on BATO footprint securing right message for local country needs
Ensure Product Mkt budget optimization and execution
Secure premium websites experience: Overdrive website journey enhancing brand image and driving purchase intention
Lead and coordinate Hit Rate strategies and committe to drive sales performance projects, targeting on-going sell out key actions to drive bottom funnel KPIs
Development and execution of new Original Equipement strategies (all-in-one + key product messeges) and negotiations (global and local) to strenght our brand presence
Build Brand Differentiation trough: Experience content, Special Promos, influencers, Paid Content & digital campaings
Drive and lead consumer events executions with LAN scope
Define & Execute communication plan across region targeting exceptional product communication on digital and traditional channels
Lead, supervise and support Consumer Specialist projects: AT Aceleration Plan, Promos, NPLs, Conexión BS, B-cloud and digital tools
Qualification
Required
Marketing, Communication, Industrial Engineer with a scope in Brand
+5 years in marketing, product - launch, Brand manager, Sales, Trade, Digital ecosystem, agencies management, Budget management
Digital Ecosystem, branding and communication understanding
Benefits
Una experiencia de incorporación atractiva y de apoyo para garantizar una transición sin problemas a nuestro equipo.
La oportunidad de desarrollarte y crecer, a través de capacitación y mentoría continua.
Actividades de Responsabilidad Social Corporativa.
Un entorno de trabajo verdaderamente global, dinámico y desafiante.
Agilidad y efectividad en el trabajo y la vida personal y su bienestar a largo plazo.
Un equipo diverso e inclusivo.
Company
Bridgestone Americas
Bridgestone Americas family of enterprises includes more than 50 production facilities and 55,000 employees throughout the Americas. It is a sub-organization of Bridgestone Corporation.
10001+ employees
H1B Sponsorship
Bridgestone Americas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (6)
2023 (9)
2022 (16)
2021 (19)
2020 (26)
Funding
Current Stage
Late StageTotal Funding
$50MKey Investors
US Department of EnergyU.S. Department of AgricultureJoint Genome Institute
2024-10-22Grant
2022-11-17Grant· $35M
2022-03-30Grant
Leadership Team
Brian Niles
Director, Bridgestone Retail Transformation
Recent News
2026-01-22
2025-10-31
Company data provided by crunchbase