Wealthsimple · 18 hours ago
Manager, Performance Marketing
United States
Full-time
Remote
Mid, Senior Level
CA$116K/yr - CA$145K/yr
4+ years expWealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. The Manager, Performance Marketing will own and scale the client acquisition engine across paid channels, leading strategy, execution, and optimization while collaborating with various teams.
FinanceFinancial ServicesFinTechImpact InvestingPersonal FinanceWealth Management
Responsibilities
Own channel strategy and performance across key paid UA channels (Google, Meta, TikTok, Reddit, ASA, emerging platforms)
Continuously optimize channels: improve bidding, pacing, targeting, and efficiency levers to reduce CAC and drive net-new funded clients. You’ll be in platform and look at performance data every day
Lead creative strategy: you know how to build a high-performing creative engine — developing insights, briefs, and hypotheses that fuel fast, effective UGC and ad production that lifts CTR, CVR, and CAC
Partner closely with Creative to iterate quickly on top-performing concepts, formats, and narratives
Forecast and report performance, tying spend to client growth, LTV, and market conditions
Collaborate cross-functionally with Product, DS, Lifecycle, and Analytics to build holistic acquisition journeys
Contribute to long-term growth strategy, helping shape how Wealthsimple acquires clients across market cycles
Qualification
Required
4–6+ years experience in growth or performance marketing; fintech, e-commerce, or consumer apps preferred
Deep hands-on knowledge of paid UA channels and experimentation frameworks
Analytical thinker who's comfortable with CAC/LTV modelling, incrementality, and diagnosing performance swings
Creative and curious — you love testing new ideas, hooks, and ad formats
Strong communicator who can turn data into simple, compelling narratives
Scrappy, data-driven, and thrives in fast-moving environments
Preferred
Experience with financial products, high-trust categories, or regulated industries
Familiarity with SQL
Experience managing UGC programs or creator-driven ad pipelines
Experience using AI for creative analysis or competitor research
Comfort with Figma or AI tools to prototype ads
Benefits
Top-tier health benefits and life insurance
Long-term group savings with employer match using our Wealthsimple for Business platform
20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
Company
Wealthsimple
Wealthsimple is a fintech company that offers digital financial services to help investors grow and manage their money.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44BKey Investors
TCVAllianz XPower Financial Corporation
2025-10-27Series E· $393.04M
2025-10-27Secondary Market· $142.93M
2021-05-03Series B· $610.77M
Leadership Team
Michael Katchen
Co-founder & CEO
Radhika Kakkar
COO
Recent News
Canada NewsWire
2026-01-16
Calgary Herald
2026-01-08
Company data provided by crunchbase