CBS News and Stations · 20 hours ago
Integrated Marketing Specialist
New York, NY
Full-time
Onsite
Mid Level
$105K/yr - $125K/yr
3+ years expCBS News and Stations is a leading global media organization focused on investigative reporting and commentary. They are seeking an Integrated Marketing Specialist to support their advertising and events sponsorship sales team by developing proposals, innovative campaign ideas, and marketing materials that drive revenue growth.
Entertainment
Responsibilities
Create comprehensive, customized proposals for advertising and sponsorship opportunities that align with client objectives and showcase our media properties
Develop integrated campaign concepts that span multiple platforms and touchpoints
Collaborate with sales team to understand client needs and translate them into compelling marketing solutions
Research industry trends and competitive landscape to inform proposal strategies
Generate innovative marketing concepts and campaign ideas for potential clients across various industries
Develop creative briefs and campaign frameworks that demonstrate our capabilities and value proposition
Stay current with marketing trends, emerging platforms, and industry best practices
Brainstorm and present fresh approaches to traditional advertising and sponsorship models
Design and produce sales collateral, pitch decks, case studies, and promotional materials
Create compelling presentations that successfully communicate our media offerings and success stories
Develop branded templates and resources that maintain consistency across all client-facing materials
Create and regularly iterate media kit showcasing our platforms, audience composition and success metrics
Collaborate with design team or external vendors to produce high-quality visual assets
Support business development efforts through targeted outreach campaigns
Manage email marketing campaigns to nurture prospects and maintain client relationships
Assist with trade show planning, booth materials, and event marketing initiatives
Coordinate with PR team on thought leadership content and industry positioning
Track and analyze proposal success rates and campaign performance metrics
Provide insights and recommendations based on market feedback and campaign results
Maintain project timelines and ensure deliverables meet quality standards and deadlines
Qualification
Required
3+ years of experience in marketing, advertising, or media sales support
Strong writing and presentation skills with ability to create compelling, client-focused content; portfolio to showcase past work required
Proficiency in design software and presentation tools
Experience with CRM systems and marketing automation platforms
Knowledge of digital marketing, traditional advertising, and event marketing strategies
Excellent project management and organizational skills
Ability to work collaboratively with sales teams and understand revenue objectives
Experience in media, advertising agency, events agency or related industry
Background in integrated marketing campaigns across multiple channels
Understanding of media buying, sponsorship valuation, and ROI metrics
Experience with marketing analytics and performance measurement tools
Strong network within the advertising and marketing community
Strategic thinking with creative problem-solving abilities
Strong interpersonal skills & ability to build relationships with internal teams and clients
Detail-oriented with ability to manage multiple projects simultaneously
Adaptable and responsive to changing client needs and market conditions
Results-driven with focus on supporting sales goals and revenue targets
Benefits
Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Company
CBS News and Stations
CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tim Bennett
Vice President, Partnerships
Brad Holmes
Director, Strategic Partnerships
Company data provided by crunchbase