Industrias Tajín · 11 hours ago
Trade Marketing Manager - National Accounts
Houston, TX
Full-time
Onsite
Senior Level
5+ years expTajín USA is an iconic brand known for its bold flavors, and they are seeking a Trade Marketing Manager for National Accounts to enhance trade marketing efforts with key retailers and distributors. This role focuses on planning and executing programs that drive sales and brand growth while ensuring alignment with marketing objectives across national accounts.
Food and BeverageFood ProcessingHerbs and Spices
No H1B
Hiring Manager
Isabel Sorto, SHRM-CP
Responsibilities
Support the Head of Trade Marketing in building and executing national trade plans
Align trade activities with brand goals and account-specific sales objectives
Work with key national retailers and distributors, and their leadership to identify opportunities and create customer-specific programs
Manage the annual trade calendar, budgets, and promotional timelines for national accounts
Ensure consistent execution and brand alignment across all national accounts
Partner with distributors and national retailers to plan and execute programs that increase in-store sales
Coordinate promotions, in-store merchandising, demos, and seasonal activations
Ensure all initiatives meet retailer requirements and distributor priorities
Manage the design, production, and delivery of Point of Purchase (POP) materials
Provide distributor and account teams with marketing tools, training, and execution support
Collaborate with Brand Marketing to turn brand campaigns into retail-ready executions
Work with Category Management to apply shopper insights and market data to trade plans
Partner with Finance and Supply Chain to align promotions with budgets and inventory
Communicate trade plans, timelines, and performance updates to internal and external partners
Build and maintain strong relationships with retailers, distributors, agencies, and vendors
Track trade marketing performance using sales results, ROI metrics, and partner feedback
Recommend adjustments to improve program impact and efficiency
Manage and report on trade spending for national accounts
Share key learnings and best practices with sales and marketing teams
Monitor market and competitor activity to identify new opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
5–7 years of experience in trade marketing, shopper marketing, or sales within the CPG industry
Strong understanding of national retail accounts and distributor operations
Proven ability to manage promotions, trade budgets, and POP development
Excellent organizational, analytical, and communication skills
Proficient in Microsoft Office (Excel, PowerPoint, Teams)
Ability to analyze data and apply insights to drive decisions
Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously and ensure timely execution
Preferred
Bilingual skills (English/Spanish) are preferred, but not required
Knowledge of the food and beverage category and U.S. retail environment
Willingness to travel for account meetings, retail visits, and events
Benefits
Medical, dental, and vision insurance, and 401k options
Additional voluntary benefits and wellness resources
Paid time off and company holidays
Opportunities for professional growth within a growing CPG organization
Company
Industrias Tajín
Llevamos más de 30 años en el mercado ofreciendo a nuestros clientes y consumidores productos derivados del chile con el Sabor tan único y auténtico de Tajín, 100% naturales y de calidad mundial.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2025-10-09
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