White Label Storage · 2 days ago
Marketing Associate
Responsibilities
Own and manage SEO strategy for managed self-storage facilities, including on-page optimization, local SEO, and citation accuracy
Maintain and optimize Google Business Profiles and local listings to support visibility, traffic, and conversions
Ensure consistency across facility websites, directories, and third-party platforms
Manage and monitor performance of self-storage marketplaces and lead sources (e.g., SpareFoot)
Track lead quality, conversion rates, and ROI by channel
Partner with Operations to resolve conversion blockers (pricing, availability, online move-ins, call handling, etc.)
Own Google Analytics and related reporting to track traffic, lead flow, conversion, and campaign performance
Analyze trends and surface insights tied directly to facility-level KPIs
Provide clear, actionable performance reporting to Marketing and Operations leadership
Support development and execution of digital and local marketing campaigns aligned to operational priorities
Coordinate marketing initiatives across multiple facilities and regions
Create and maintain marketing assets, including website content, email campaigns, and promotional materials
Work closely with Operations Managers and Site Managers to align marketing efforts with on-the-ground execution
Translate operational challenges into targeted marketing actions
Support performance improvement initiatives tied to occupancy, lease-up, and revenue growth
Qualification
Required
3+ years of experience in digital marketing, preferably within self-storage, real estate, or multi-location services
Strong working knowledge of SEO and local search optimization
Proven experience with Google Analytics and Google Ads
Marketplace / lead-source performance management
Experience working with performance metrics and data to guide decision-making
Strong written communication and organizational skills
Ability to manage multiple priorities across a distributed portfolio
Preferred
Experience with graphic design tools is a plus, but not required
Benefits
Health insurance
401(k) and matching
3 weeks PTO, unlimited sick days
Company
White Label Storage
White Label Storage offers third-party self-storage management solutions, optimizing operations and occupancy for self-storage owners.
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase