North 40 Outfitters - CSWW, Inc. · 12 hours ago
Chief Marketing Officer (CMO)
Great Falls, MT
Full-time
Onsite
Director/Executive
10+ years expNorth 40 Outfitters is seeking a Chief Marketing Officer (CMO) to join their team. This leadership role involves shaping the company's marketing vision by leading brand strategy and customer growth initiatives while collaborating with cross-functional teams to drive customer acquisition, retention, and brand equity.
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Responsibilities
Drive customer acquisition, retention, loyalty, and brand equity across all channels
Ensure marketing performance supports the overall success and growth of North 40 Outfitters
Work with cross-functional teams, including merchandising, e-commerce, operations, finance, and technology
Develop and execute integrated marketing strategies that drive customer growth and business performance
Lead multi-disciplinary teams across brand, digital, content, and analytics functions
Guide brand strategy, positioning, messaging, and storytelling across multiple customer touchpoints
Oversee digital marketing initiatives, including email, paid media, social, SEO/SEM, and performance marketing
Partner effectively with e-commerce teams to drive traffic growth, conversion optimization, and omnichannel alignment
Establish KPIs, performance benchmarks, and measurement frameworks to track ROI and effectiveness
Manage and optimize large marketing budgets
Leverage data and insights to guide decisions and optimize outcomes
Collaborate cross-functionally with merchandising, operations, finance, technology, and HR teams
Manage agency, vendor, and marketing technology partnerships
Balance long-term brand building with performance-driven marketing execution
Qualification
Required
Willingness to share credit, work with others in a team environment, and define success collectively rather than individually
Ability to take initiative, embrace change, and learn new things
10+ years of progressive marketing experience, including senior or executive-level leadership
Proven ability to develop and execute integrated marketing strategies that drive customer growth and business performance
Demonstrated experience leading multi-disciplinary teams across brand, digital, content, and analytics functions
Experience guiding brand strategy, positioning, messaging, and storytelling across multiple customer touchpoints
Strong background in customer acquisition, retention, and loyalty strategies across paid, owned, and earned channels
Experience overseeing digital marketing initiatives, including email, paid media, social, SEO/SEM, and performance marketing
Ability to partner effectively with e-commerce teams to drive traffic growth, conversion optimization, and omnichannel alignment
Strong strategic leadership skills with the ability to advise and influence executive leadership teams
Excellent communication skills with strong executive presence and clarity
Demonstrated financial acumen, including experience managing and optimizing large marketing budgets
Extensive experience with marketing software, particularly Adobe Experience and Adobe Creative Suite
Experience establishing KPIs, performance benchmarks, and measurement frameworks to track ROI and effectiveness
Strong analytical skills with the ability to leverage data and insights to guide decisions and optimize outcomes
Ability to collaborate cross-functionally with merchandising, operations, finance, technology, and HR teams
Experience managing agency, vendor, and marketing technology partnerships
Ability to balance long-term brand building with performance-driven marketing execution
Ability to work on-site in an office environment with prolonged periods of sitting, repetitive hand and keyboard use, extended computer screen time, and frequent verbal communication; must be able to operate standard office equipment and travel occasionally (10–20%) to business-related locations
Benefits
Paid holidays
A 401(k) option
Health Savings Accounts (HSAs)
Medical
Dental
Vision
Life insurance
A phenomenal employee discount on all products North 40 sells
Company
North 40 Outfitters - CSWW, Inc.
LOCAL APPRECIATION We strive to offer the best customer service. We have one simple goal: to be better than we were yesterday, everyday.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
W
Wayne Wike
Founder
Recent News
2022-05-25
Company data provided by crunchbase