Justrite Safety Group · 1 day ago
Marketing Manager
Broomfield, CO
Full-time
Hybrid
Mid, Senior Level
$92K/yr - $153K/yr
6+ years expJustrite Safety Group is a dynamic organization dedicated to protecting people, property, and the planet. They are seeking a Marketing Manager to develop and oversee the implementation of the business unit marketing strategy and product marketing to boost brand awareness and drive growth.
ChemicalManufacturingPublic SafetyRetail
Responsibilities
Develop and implement a long-term business unit marketing and action plan, including identification of target audiences and industries, key value propositions and distribution on relevant channels and measurement of the results that will build brand awareness, generate leads and drive engagement with customers, channel partners and employees
Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and programs that generate demand
Set annual and quarterly marketing goals and monitor performance of brand visibility, lead generation, funnel performance and engagement
Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
Plan the development of all brand publications, stellar short and long-form marketing content including digital and social media, web and video content webinars, articles and whitepapers
Partner with corporate marketing, communications, events and marketing operations through creative briefs for external messages and collateral, including press releases, attributed quotes, event scripts, talking points, prepared remarks, social media posts, marketing collateral, website content and other communications and marketing materials.to design impactful, content-rich, multichannel nurture programs that drive demand and coordinate with sales to facilitate customer pipeline
Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist
Work closely with product management to develop the product content roadmap detailing campaigns, product launches and events
Lead the development and execution of content strategies across business units and campaigns and create best-in-class written content for marketing communications including application notes, case studies, white papers, thought leadership articles, webinars, and more
Provide support for all launches of new products and releases for both internal and external markets and maintain knowledge of all competitor activities and ensure adherence to customer requirements
Build and maintain solid partnerships with assigned internal stakeholders better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals
Regularly drive meetings with virtual global key execution stakeholders across Field Marketing, Digital, Sales Development, Communications, Customer Marketing, Content and Design to ensure activities are being executed and provide updates on assets being delivered, and in planned
Engage with VP of Strategic Marketing and sister business units marketing managers across the global organization to build out a center of excellence, share best practices, leverage marketing technology, and develop key skills
Contribute ideas for new programs through research of innovative branding techniques
Assist the VP of Strategic Marketing in the implementation of corporate strategic marketing roadmaps
Develop short- and long-term plans and budgets for the communications and marketing program and its activities, monitor progress, and evaluate performance
Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact
Establish and allocate a marketing budget and resources to different channels based on performance metrics
Track and report out results across the entire buyer’s journey analyze dashboards to understand where opportunities for further optimization and engagement exists
Qualification
Required
Bachelor's degree in marketing, or related business administration from an accredited educational institution
Minimum six years' experience in marketing, business administration, or related field
Functional and working experience with Adobe creative suite of products, e.g., InDesign
Project management – must work on cross-functional environment to drive projects, create and prioritize related tasks, manage multiple obligations, and meet deadlines while under pressure
Problem-solving and organization – ability to assimilate information and potentially conflicting ideas into coherent and logical outcomes
Technical aptitude – experience in translating and communicating complex technical topics to execute the actions with easy-to-understand benefits
Communication – excellent written and verbal communication skills – experience in creating, composing, writing, and editing materials
Business acumen – possess insight to larger business goals and objectives and understand how the role fits into overall strategy
Sense for good design based on industry best practices; maintain brand standards
Preferred
Ability to work in both a team environment, and independently, with limited direction, when necessary, to achieve objectives
Leadership – collaborate team of marketing contributors, commercial team members, operations and engineering, and others as part of cross-functional teams
Flexibility – be able to improvise and adjust to shifting priorities; positive “can-do” attitude
Ability to travel up to 25%
Benefits
Comprehensive medical, dental, and vision coverage
Flexible hours and alternative work arrangements
401K plan, complete with a company match
Company-paid short and long-term disability insurance
Generous paid time off
Personal days
Robust employee wellness program
Company
Justrite Safety Group
Justrite Safety Group (JSG) manufactures and provides industrial safety solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ankush Kumar
Chief Executive Officer and President
Tom Grooms
Chief Technology Officer
Recent News
2025-11-28
EIN Presswire
2025-10-17
Company data provided by crunchbase