CandleScience · 9 hours ago
CRM Marketing Manager
Durham, NC
Full-time
Hybrid
Senior Level
5+ years expCandleScience is a leading company in the candle and soap making supplies industry. The CRM Marketing Manager will be responsible for shaping and optimizing the customer lifecycle and loyalty experience through strategic lifecycle marketing across various channels, while managing a CRM Specialist and collaborating with cross-functional teams.
Consumer GoodsE-CommerceRetail
Responsibilities
Leads and mentors a CRM Specialist responsible for execution, ensuring alignment to brand, strategy, quality, and performance standards
Owns and evolves CandleScience's end-to-end lifecycle marketing strategy across email, SMS, and Rewards to maximize loyalty, retention, lifetime value, and customer progression
Ensures CRM strategy aligns with brand initiatives, product launches, and seasonal priorities
Collaborates cross-functionally with Creative, Programming, Product Marketing, Data, Sales and Support teams to deliver cohesive, customer-centric experiences
Defines customer journey frameworks that support makers at every stage, from hobbyist to growing business
Leads CRM audience segmentation and targeting strategy grounded in deep customer analytics
Owns the strategic evolution of the CandleScience Rewards program, including performance evaluation, long-term roadmap development, and alignment to business and customer goals
Partners cross-functionally to integrate loyalty into broader brand, product, and customer experience strategies
Establishes CRM and retention KPIs, measurement frameworks, and success definitions
Leads a structured test-and-learn roadmap, including A/B and multivariate testing across lifecycle touchpoints
Analyzes cohort behavior, lifetime value, engagement trends, and segment performance to identify growth opportunities
Translates insights into clear strategic recommendations, prioritization, and actionable plans
Defines personalization principles and partners cross-functionally to implement new and evolving customer journeys
Identifies opportunities through customer research and surveys to increase relevance, reduce churn, and strengthen customer relationships
Performs additional responsibilities as assigned by supervisor or leadership
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field preferred
5+ years of experience in e-commerce lifecycle marketing or a related field
Strong analytical skills with experience using data to drive decisions, including understanding lifetime value, cohort retention models, and customer segmentation
Deep knowledge of email and SMS marketing, including goal setting, campaign optimization, and performance measurement
Experience managing a successful customer rewards or loyalty program
Proven ability to define, monitor, and analyze CRM KPIs through dashboards, translating insights into clear, actionable recommendations
Experience owning KPIs and optimizing marketing channels to achieve measurable results
Highly detail-oriented and organized, with the ability to manage multiple projects and meet deadlines consistently
Benefits
Comprehensive medical, dental, and vision coverage with low deductibles
Employer match for retirement contributions of up to 3% of annual earnings
Liberal vacation policies
Technology stipends
Gym memberships
Company-paid life insurance
Employee assistance program
Paid time off (Vacation & Sick)
Referral program
401(k)
401(k) matching
Dental insurance
Medical insurance
Vision insurance
Life insurance
Tuition reimbursement
Company
CandleScience
CandleScience is an e-commerce business that develops, designs, tests and distributes wholesale candle making and soap making supplies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel Swimm
Co-Founder
Mike Swimm
Member Board of Directors
Recent News
Nevada Appeal
2023-12-24
2023-12-24
Company data provided by crunchbase