Trulieve · 5 hours ago
Digital Marketing Specialist
FL-O-Tallahassee-Martin Hurst Rd
Full-time
Hybrid
Entry, Mid Level
2+ years expTrulieve is one of the fastest growing companies in the nation, focused on providing patients with the relief they need through natural products. They are seeking a Digital Marketing Specialist to manage omni-channel marketing messaging, oversee CRM campaign management, and support in-market marketing vendors.
Alternative MedicineCannabisHealth CarePharmaceutical
Responsibilities
Weekly reporting of all marketing messaging and campaign performance
Execute daily branded messaging from our Customer Data Platform via email and text message marketing
Oversee and assist with CRM segmented messaging. Ensure we are building a targeted fence for our markets. Customers based on purchasing behaviors, demographics, and psychographics
This position will oversee tasks assigned to a team that assists with building email and text campaigns in the CRM
Working with teams to build email/texts strategies for communication plans
Creating copy for subject lines, preview messages, and text messages
Tracking campaigns to identify wins or gaps in strategy
Implementing and executing automations and workflows in the CRM
Work alongside our web content team to ensure our corporate websites (Content Management System), eCommerce, and promotional banners are accurately reflecting the Marketing promo calendar
Qualification
Required
Bachelor's degree preferred: Marketing, Advertising, IT, or similar
Digital Marketing experience– 2-3 years
Flexibility of hours – nights and weekends
Belief in relationship building and working as part of a team to achieve goals/results
Organized, responsible, and flexible in a fast-paced growth environment
Preferred
Technology proficiency preferred (CRM/ESP)
Benefits
Paid time off
Company
Trulieve
Trulieve is a pharmaceutical company that manufactures integrated seed-to-sale medical cannabis products for brain and health treatments.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.07B2025-12-08Post Ipo Debt· $140M
2023-12-27Post Ipo Debt· $25M
2022-12-21Post Ipo Debt· $71.5M
Leadership Team
Ryan Blust
Vice President Accounting & Finance
C
Christine Hersey
Chief Corporate Affairs & Strategy Officer
Recent News
New Cannabis Ventures
2026-01-09
Company data provided by crunchbase