YMCA of Metropolitan Dallas · 2 days ago
Regional Marketing Director
Dallas, TX
Full-time
Onsite
Director/Executive
$65K/yr - $70K/yr
7+ years expThe YMCA of Metropolitan Dallas is one of the largest YMCAs in North America, serving over 200,000 people annually. They are currently seeking a Regional Marketing Director to lead marketing strategies and drive growth across YMCA programs and branches, ensuring alignment with the association’s goals and brand standards.
ReligionSocialWellnessYoung Adults
Responsibilities
Develop and oversee branch marketing support strategies that align with Association Marketing and Communications objectives and branch-specific goals
Execute and evolve the established cross-marketing framework across Youth Sports, Childcare, and supported branches to maximize reach and impact
With the SVP/Chief Brand Officer and Associate Vice President of Marketing, administer and maintain Association promotional budgets, with direct responsibility for all digital and traditional campaigns for key areas of responsibility within the overall budget as a part of the Marketing & Communications team
Serve as a trusted partner and marketing advisor to branch leadership teams
Lead the design, development, and distribution of marketing materials across print, digital, and social channels
Manage and execute requests for graphic design, email, web, and social content for Youth Sports and assigned branches
Oversee promotional advertising efforts to support program enrollment, membership, and community engagement at Lake Highlands, Moorland, T. Boone Pickens, and Waxahachie YMCAs
Ability to develop wide-ranging campaigns that resonate with varied communities
Commitment to upholding YMCA Brand Standards to ensure alignment with the national Y’s brand identity
Implement and manage targeted campaigns to increase Youth Sports participation
Coordinate and deliver branch-specific marketing needs, ensuring brand consistency and quality
Provide creative and technical support across multiple channels, including website content management, email marketing, and social media
Collaborate with Marketing and Communications team members to align regional efforts with overall association strategy
Partner with vendors, as needed, to extend creative and marketing capacity as needed
Regularly evaluate marketing effectiveness and adjust strategies to meet goals
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
7-10 years of professional marketing experience with demonstrated success in program, service, or regional marketing roles
Proven success with digital advertising
Proficiency in graphic design; Canva and Adobe Creative Suite fluency preferred
A service-first attitude, with the ability to work collaboratively across teams and build strong relationships with branch staff and leadership
Experience with email marketing platforms; Salesforce Marketing Cloud is a strong plus
Proficiency with social media management platforms for organic and paid marketing
Strong project management and organizational skills, with ability to manage multiple priorities
Excellent communication, creative, and problem-solving skills
Preferred
Experience supporting multiple business units, branches, or locations preferred
Adobe Creative Suite fluency
Photography and videography experience
Benefits
Health
Dental
Vision
Long & Short-Term Disability
Medical and Dependent Care Reimbursement Plan
Supplementary Insurance (Cancer/Accident/Critical Illness)
Employee Assistance Plan
Free family membership
Discounts on Y programs including summer camps, enrichment classes, youth sports, childcare and more!
Eligible to enroll in a 403(b) tax deferred account at beginning of employment.
12% paid by the YMCA upon meeting eligibility requirements.
(PTO) Paid time off based on hours worked and years of service.
Training and leadership development opportunities.
Employee referral awards of $100 and up.
Company
YMCA of Metropolitan Dallas
The YMCA of Metropolitan Dallas is the largest human care organization in Dallas, established in 1885.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Google
2023-11-18Grant
Leadership Team
Curt Hazelbaker
President & Chief Executive Officer
Brandy Perryman
Senior Vice President/Chief Operating Officer
Recent News
Seattle TechFlash
2025-10-27
2023-11-20
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